Domestic panoramic camera interactive video is developing rapidly and ranks first in the global market share!

The development of domestic panoramic camera videos has always been in a state of thunder and rain. Although domestic video companies such as iQiyi, Sohu, and LeTV have made efforts in the field of panoramic videos, they still cannot save the weak domestic panoramic camera video development capabilities. But even so, it still cannot stop the layout of domestic panoramic camera video production companies. The reason for this is probably not clear in one or two sentences.

Here, we can give an example, that is, the domestic panoramic camera interactive video. As a derivative product of VR video, it has been concerned by people inside and outside the industry from the concept to the official product. The greatest charm of VR video comes from its freshness. The reason why many domestic panoramic camera video platforms have turned their attention to VR video is that the unique vision of domestic panoramic camera video practitioners has brought a constant sense of freshness to VR video.

The difficulties encountered in the production of domestic panoramic camera videos have brought many challenges to traditional film practitioners, just like Chinese medicine and Western medicine have similar pathologies but different medicines. Therefore, regarding the production of domestic panoramic camera videos, there are currently two calls in the industry: one is to shoot VR videos in the same way as shooting movies; the other is to create a new shooting method. Obviously, domestic panoramic camera video practitioners prefer the second option, and domestic panoramic camera interactive videos were born.

Under the influence of the VR craze, panoramic camera products have begun to become a new trend in the imaging industry. With the entry of leading companies, the market competition landscape has become increasingly fierce. Chinese companies have gradually gained more market share by relying on advantages such as image processing technology. According to third-party data, in the 2020 global panoramic camera market share ranking, the domestic company AYS has surpassed Japan's Ricoh and the United States' GoPro with a market share of 35%, ranking first in the global panoramic camera market share.

According to public information, Founded in 2015, Innovision focuses on the research, development, production and sales of intelligent imaging equipment such as sports cameras and panoramic cameras. Its products are widely used in VR real estate, panoramic live broadcast, education and training, news media and other industries. Its products cover more than 200 countries and regions worldwide.

It is understood that Inspur Innovation filed for guidance with the Shenzhen Securities Regulatory Bureau in 2020. After more than a year, the company's review status at the Shanghai Stock Exchange has been changed to submission for registration, which also means that the company is only one step away from listing. According to the previously disclosed prospectus, from 2018 to 2020, Inspur Innovation's revenue was 258 million, 588 million, and 850 million respectively, and it has received a total of 8 rounds of financing since 2014.

From the revenue structure, we can see that the rapid growth in the past few years is due to its two popular products, ONE X series and ONE R series, which accounted for 52.65% of the revenue in the first half of last year. In addition, in terms of revenue channels, the proportion of online sales has also increased year by year, from 29.32% in 2018 to 53.82% in the first half of last year. The online platform covers multiple channels such as Tmall, JD.com, and Amazon.

In terms of R&D investment, public data shows that the investment amounts were 40.2594 million, 90.9245 million, and 103 million respectively from 2018 to 2020. As of the end of 2020, the company had 188 authorized patents at home and abroad, including 31 invention patents.

Although in the field of traditional imaging, the industry barriers of Japanese brands are almost unbreakable, in some innovative product lines, domestic brands have taken a new look. Today's two protagonists, DJI Osmo Pocket and Insta360 One, are both pure domestic brands from Shenzhen. The former has basically reached world-class standards in the fields of drones and anti-shake gimbals. Although the latter is not so famous, its professional-grade products have been applied to NASA's Insight Mars rover, and it has also gone abroad early and influenced the world. Therefore, these two Chinese technology companies can be said to be the light of domestic production. I, or ordinary people like me, can hardly use the high-end products at the industry end. Down-to-earth handheld cameras are more suitable for us. Although Osmo Pocket and Insta360 One focus on gimbal anti-shake and panoramic shooting respectively, most people may not buy them at the same time. So which one is more interesting, which one is easier to use, and which one is worth buying first? It has become an interesting topic.

DJI, as a company that started out with drones, has an inherent advantage in making anti-shake gimbals, because drone cameras themselves require strong anti-shake to achieve a stable field of view. The latest Osmo Pocket can be said to be a culmination of various technologies. The three-axis anti-shake includes camera pitch, vertical clockwise and counterclockwise rotation, and horizontal clockwise and counterclockwise rotation. Here are the three links in the picture:

By obtaining displacement data through various linear sensors and then instantly compensating for it, the desired smooth field of view effect can be achieved. In addition, the gimbal structure that can be directly connected to the shooting system makes DJI Osmo Pocket a product with mature design thinking. All shooting functions are based on the gimbal (what else do you need for a 1/2.3-inch CMOS?). Generally speaking, this type of design integrates field of view stabilization at the hardware front end.

The panoramic camera is completely opposite. Its anti-shake is achieved from the software backend. Why? The purpose of traditional video anti-shake is to achieve a stable field of view. The reason is that the field of view of the system itself is limited, but the panorama itself covers the entire three-dimensional field of view. No matter how it shakes or wobbles, it cannot shake this space. Therefore, you only need to select the area of ​​interest in the later stage of the software to achieve "anti-shake".