Enabling more innovative audio application designs: Rutronik and PUI Audio extend cooperation agreement

Global partners: Rutronik and audio specialist PUI Audio extend their cooperation agreement to rapidly make PUI’s extensive audio product portfolio available to customers worldwide. In particular, in the market segments security, IoT, medical and industrial applications, and consumer electronics, companies can benefit from PUI Audio’s rich selection of products and comprehensive expertise.

Currently, the development trend of many applications is to shift from monotonous buzzers to speakers with a wider frequency range to meet the demand for high-quality music or voice playback. Therefore, micro speakers have become the focus of market demand, which is an important part of PUI's product portfolio. In addition, PUI also provides electret and MEMS microphones, piezoelectric or electromechanical indicators and transducers, and alarm products.

Experts join hands with experts

Brian Coleman, Vice President of Sales at PUI Audio, said: “For the PUI Audio team, Rutronik is a reliable partner in helping us deliver high-quality audio components to multiple markets around the world. As a leading European distributor, Rutronik brings unique advantages to its franchise partners. We look forward to continuing our successful partnership and growing together.”

PUI Audio developers have decades of experience in the audio field covering many aspects, which is reflected in the audio products developed using the latest materials and the best technologies and tools (such as KLIPPEL testing and analysis tools).

Anne Santhakumar, Product Sales Manager for Rutronik Acoustic Components, said: “The global expansion of the franchise is an important step for both parties after ten years of cooperation in Europe. PUI Audio is a reliable supplier of acoustic components with unique expertise that complements Rutronik’s global market strategy. With this franchise expansion, our global customer network will benefit from better support services and access to a broad audio product portfolio with shorter delivery times.”