The first Chinese brand OLED TV to receive IMAX Enhanced certification is launched

Hisense teamed up with JD.com to launch the Galaxy series OLED TV J70, which sparked heated discussions in the industry.

Hisense has achieved movie-level picture quality for OLED through the application of self-developed image partitioning and pixel light control technology. At the same time, by making high-end OLED modules in-house, the cost of the entire machine has been reduced, making the price of 65-inch high-end OLED TVs exceed 10,000 yuan for the first time.

"Although 0LED has been on the market in China for many years, it has not been able to take the market by storm. One of the important factors is that the price of OLED devices has remained high. After Hisense OLED achieved self-manufacturing of modules, not only has the cost of the entire device been self-controlled, but the space for product innovation has also been greatly expanded," said Wang Wei, vice president of Hisense Visual Technology, at the press conference.

IMAX  movies are popular among moviegoers for their wide field of view, high definition and super immersiveness. Hisense Galaxy OLED TV is designed in strict accordance with the international performance standards jointly formulated by  IMAX , DTS and Hollywood's top colorists, and has successfully passed more than 950 certification tests, becoming the first Chinese brand OLED TV to obtain  the IMAX  Enhanced certification mark. At the same time, equipped with exclusive IMAX content, the Galaxy series OLED TV has become an excellent product for family viewing.

IMAX Enhanced is the only program that can provide IMAX's iconic audio-visual experience outside the theater. As Hisense's first IMAX Enhanced certified product, the J70 Galaxy Series OLED achieves 10-bit color depth, 1.07 billion primary colors, an extraordinary contrast ratio of 1.35 million:1, and a wide viewing angle of 178 degrees. The healthy eye protection characteristics of the J70 have also been certified by authoritative organizations in Germany, the United States, and China.

In terms of sound effects, Hisense Galaxy OLED TV uses DTS sound effects included in IMAX Enhanced, which are optimized in depth, bass and dynamic range, allowing users to get IMAX's iconic characteristic sound effects and immersive feeling at home.

In terms of intelligent interaction, J70 supports multi-screen interaction, AI voice control and full-scenario voice, expanding life scenarios anytime and anywhere. This highly anticipated new OLED product is priced at 6999 yuan for 55 inches and 9999 yuan for 65 inches, which can truly be called the most cost-effective OLED phone.