LeTV TV changed its name to Lerong. Can the name change save itself?

As previously announced, this afternoon, LeTV held a brand launch conference for Letv, announcing that the Chinese brand of Letv TV has been officially upgraded to "LeTV".

At the press conference, LeTV reviewed the changes in the past year: Letv's parent company was renamed LeTV, and on September 27 last year, it released a new 65-inch TV - Zero65, which means the starting point of "starting from scratch" in the next five years. Zero65 adopts a zero-distance design, full of futuristic sense, and a 15mm ultra-thin body that can be attached to the wall. Zero65 only uses a Super Link cable to transmit power, video, audio and control signals.

In addition, the new Super TV membership is upgraded to Huaying Shiguang membership, and old users can upgrade for free. In addition, LeTV has also restructured its TV after-sales service, with a service satisfaction rate of 98.2%.

It is reported that LeTV was originally the TV division of LeEco, and later became an independent LeTV Zhixin company. It was renamed New LeEco Smart Home at the end of 2017, and was renamed LeTV Zhixin again in April 2018. The company was originally an Internet TV giant, but with the constant turmoil between Jia Yueting and LeTV, LeTV Zhixin also experienced a nearly two-year shutdown.

However, on March 13, 2019, LeTV held the 2019 LeTV Partner Conference and officially returned to the public eye. Liu Shuqing, vice president of Sunac China Group and chairman and CEO of LeTV, said at the time that this was the first time that the entire Super TV business had officially communicated with the outside world after a lapse of 2 years, and it also represented that Super TV had officially set sail.