Exclusive interview with Citroën Design Director: Simplicity is the trend in car design

At the Paris International Motor Show held recently, Citroën's design director said that a good designer's work must have three characteristics: clear at a glance, memorable, and understandable.

At the auto show, Citroën Automobile Company and the "Crocodile" brand launched a new concept car "CITROËN LACOSTE", which attracted a large number of visitors. Mitruz believes that there is a phenomenon of "technology piling up" in the current automotive industry, blindly pursuing more and more comprehensive functions. Citroën wants to advocate another proposition through this concept car: simplicity and refinement.

Citroën design director Mitruz

During the auto show, Mitruz and LACOSTE design director Bier were interviewed by reporters. They believe that in the future auto market, consumers will pay more attention to the essence of cars and a lighter lifestyle. Their understanding of cars is pure, simple, refined and elegant. Mitruz emphasized that car design must fully consider the convenience and simplicity of use, and this simplicity is to give drivers more driving pleasure. This concept car reflects Citroen's unremitting pursuit of providing value-for-money, elegant and unique cars, while integrating passionate design ideas into the car-making concept.

Bier believes that the cooperation between the two brands is based on a common design concept. "Crocodile" is synonymous with fashion and expresses a life attitude. It advocates "simplicity, elegance, harmony" and "removing all useless things"! Citroen has unique characteristics in car-making concepts. The common point between the two parties is: don't be too complicated. He hopes that such cooperation can bring new design values ​​to the automotive industry.

Mitruz said that the cooperation with the Crocodile brand means that Citroen will learn more and observe design trends in other fields in the future to meet the needs of consumers. He revealed that there will be further cooperation with other brands in the future.

Talking about China, Mitruz said that although there are no models specifically designed for the Chinese market, Citroën requires global uniformity in styling, but some changes can be made in functions to suit the characteristics of Chinese consumers. At present, Citroën's R&D center in China is accelerating its development and expanding its team of designers, and some projects can be designed in China in the future.