Just imagine that the smart cockpit of a new energy vehicle with a price of 200,000 yuan is already the best in the industry, and the difference is not much when it rises to 1 million yuan or even 2 million yuan. Such equal power makes it difficult for high-end models to tell a good premium story. However, the smart chassis is different. In order to realize complex capabilities, expensive and complex components are indispensable in addition to intelligent algorithms. This is a good seedling that is naturally suitable for telling a "premium story".
Just as Wang Chuanfu said, "entire vehicle intelligence" is the real intelligence, which is actually the ultimate ideal state of intelligent cars and the last hurdle for car companies to face in the field of intelligence. From Geely's perspective, "chassis capable of AI drifting" is a product selling point that can be put on high-end models, just like looking up at the Yunnian and Yi Sifang platforms, their meanings are similar.
IV. Conclusion
The future automobile market will still have to return to the path of technological competition. Only the continuous iteration and progress of technology can create a better driving experience and build better cars that exceed user expectations.
It is easy to say that we need to meet user needs and exceed user expectations, but in reality, it is not just about designing some good-looking appearances, adding some gimmicks, and shouting slogans. Making cars smarter, more comfortable, and especially safer is the ultimate goal of car manufacturers.
Only companies that constantly focus on updating technology can lead an industry in a positive direction and occupy a more advantageous position in future competition.
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