Integrating AR into the car, BMW announces its latest smart cockpit

At the 2024 International Consumer Electronics Show, BMW showed for the first time the latest XREAL Air 2 augmented reality glasses and the new BMW Intelligent Personal Assistant.

It is reported that the BMW Intelligent Personal Assistant launched this time is based on the Amazon Alexa large language model.

This intelligent assistant can become an exclusive BMW expert, not only providing humanized help to passengers in the car, but also answering questions about the vehicle at any time to better realize human-vehicle interaction.

In addition, with the support of XREAL Air 2, users can intuitively feel how AR technology can visually integrate functions such as navigation instructions, hazard warnings, entertainment content, charging station information, and parking conditions into the real environment.

Judging from the official pictures, various icons can be projected directly on the destination or in the center of the road, providing various information in real time during driving, as if you are in a game.

In addition to smart assistants and AR, BMW is also showing off its latest valet parking solution, where the vehicle can automatically find a parking space after the driver gets out of the car and remotely summon it.

In terms of entertainment, the new version of the smart cockpit also supports in-car gaming functions. Users can use their smartphones as controllers, or use Xbox and PlayStation controllers to play games on the in-car console.

Officials said: Alexa's large model will appear in the new version of the car's BMW OS 9 system, which is currently being pushed out.