New interactions, new navigation! Baidu creates the world's first AI native map and will soon release it

“I live in various places, where is a good place to meet up with friends?” “I want to go shopping in a newly opened shopping mall, but also want to fill up on gas on the way, how should I arrange a route?” “I just picked up a car, where can I get a license plate near my home? What are the details? What process?” These trivial matters in life may seem inconspicuous, but they are often time-consuming and labor-intensive to deal with.

With the rapid development of large models, AI native applications will become the focus of competition among all parties. As the most anticipated technology conference in the second half of the year, "Baidu World 2023" will be held in Beijing Shougang Park on October 17. At that time, Robin Li, founder, chairman and CEO of Baidu, will debut with a series of reconstructed AI native applications. Baidu Map is one of the highlights.

How to make trivial matters simpler and travel more leisurely? On October 11, Baidu Vice President Shang Guobin shared Baidu Maps’ thoughts on AI native applications in the era of large models. According to reports, the upcoming Baidu Map V19 version will be comprehensively reconstructed from the two dimensions of "new interaction" and "new navigation".

Shang Guobin said: "The newly launched AI native map fully uses the Wenxin large model to reconstruct the product interaction of the map, bringing users a new interactive experience. Users can awaken the information buried in the map in one step through natural language dialogue. Various functions and services further improve travel and decision-making efficiency.”

New interactive form AI guide leads the next generation of travel products

"Not only a navigation, but also your travel guide." Baidu Map V19, which is reconstructed based on the Wenxin large model, will launch a new "AI guide". It has multiple rounds of natural language interaction capabilities, which is closer to the "real person communication" experience. When it is difficult to describe the needs clearly at one time, users can add additional questions multiple times; the map can also proactively inquire to discover and satisfy users' true intentions. At the same time, with just one sentence, thousands of folded capabilities in the map application can be awakened and directly accessed. From now on, the "multi-level menu" will be "directly accessible".

In addition, this "AI guide" also has a personalized digital human image. In addition to the default image recommended by the system, users can generate their own exclusive digital human by uploading pictures. Based on user feedback and deep learning capabilities, the AI ​​guide can learn and grow independently during continuous use, gradually deepening its understanding of users' travel preferences, and truly becoming a powerful travel assistant.

Take multi-person gathering location selection as an example. How can you find a suitable location that is not too far away from everyone and can meet individual needs? In the past, organizers needed to know everyone's addresses, select locations that met the party's needs, and conduct comprehensive comparisons. This was time-consuming and labor-intensive, and the party might even come to nothing because it was difficult to reach an agreement. Now, with the help of Baidu Maps V19, users only need to say to their mobile phones, "Help me find a place between the four neighborhoods of ABCD. Everyone is about an hour's drive away and is suitable for walking children." Baidu Maps will automatically help you Find the "optimal solution". Users can also continue to ask questions, such as "It's better to have better parking and entertainment facilities" or "How to play with a 6-year-old child". Baidu Maps will flexibly provide answers, making travel decisions as easy as chatting with friends.

As the map has thousands of product capabilities, it is constantly being transformed to be friendly to large models. In the future, users will support prompts to call more capabilities under the Baidu Map AI agent. More considerate services such as itinerary reminders, service reservations, and city tour guides will become a reality one by one.

The world's first independently developed map industry model accelerates the nationwide coverage of new urban lane-level navigation

Recently, Baidu Maps’ lane-level navigation has also ushered in breakthrough progress. Relying on the self-developed Beidou high-precision positioning technology, intelligent lane recommendation algorithm and 3D precision model-level high-definition rendering technology, Baidu Maps has newly upgraded urban lane-level navigation 3.0, which can provide clearer and three-dimensional global lane planning and guidance, and is recommended to users throughout the process. Less lane changes and smoother lanes help users see the road clearly, walk in the right lane, easily cope with many "lane changing anxiety" scenarios, and improve driving safety and experience.

What's more worth mentioning is that Baidu Maps has self-developed the industry's first large-scale map generation model. By building a new paradigm of end-to-end lane network, it has reduced map production costs by 95% and significantly improved the entire process of map production technology. Especially in improving the automation level of lane-level high-precision map data production required for urban autonomous driving , it effectively solves industry problems such as the traditional model's high degree of manual dependence, low data production efficiency, and poor scene generalization capabilities, and accelerates the large-scale mass production of lane-level maps. . It is reported that Baidu Maps urban lane-level navigation will be launched in more than 100 cities by the end of the year, and will achieve nationwide coverage in 2024.

Big models are about to change the world. As an application product closely related to people's daily travel, can the fully reconstructed map truly improve travel efficiency and reshape the travel experience in the AI ​​era? With all kinds of curiosity, "Baidu World 2023" will be revealed on October 17, 2023.