Chiyun Technology received tens of millions of yuan in strategic financing from Desay SV, and AR-HUD joined forces to enter the market!

Chiyun Technology has received tens of millions of yuan in strategic financing from Desay SV. At the same time, the two parties have also reached an in-depth strategic cooperation to provide competitive HUD solutions to the global market, including AR-HUD with innovative technology routes. The AR-HUD products jointly developed by the two companies will be available as soon as April. Exhibited at Shanghai Auto Show.

Image source: Chiyun Technology

HUD is a head-up display system. It mainly uses the principle of optical virtual image imaging, combined with new display technology, to present vehicle information, navigation and ADAS-related information on the front windshield, so that the driver can see clearly without having to lower his head or turn his head. Important driving information, thereby greatly improving driving safety and driving pleasure.

Currently, there are three different product forms of vehicle HUD, namely C-HUD, W-HUD and AR-HUD. In the future, the industry generally believes that AR-HUD will become the mainstream development trend of vehicle HUD. Compared with the previous two generations of products, AR-HUD has significantly improved in terms of imaging range, imaging quality, and human-vehicle interaction content. Especially in terms of human-vehicle interaction content, in addition to displaying conventional vehicle, driving, reality augmented navigation and other information, AR-HUD can also combine the information sensed by smart cars (mainly from radar and cameras) with the road scene in real time. Integration can achieve the effect of augmented reality, giving users a more immersive interactive experience, and fully meeting the development needs of future smart cockpits and autonomous driving.

Image source: Chiyun Technology

The strategic cooperation between Chiyun Technology and Desay SV can be described as a strong alliance! Chiyun Technology's R&D base is backed by Zhejiang University. It has long been involved in optical technology and AR algorithms, and has experience in cutting-edge technology R&D and mass production projects with mainstream domestic and foreign automobile manufacturers and rail transit companies. As one of the top 100 global auto parts suppliers, Desay SV has mature and reliable software and hardware development and electronic algorithm capabilities in the field of smart cockpits. It is also one of the first domestic manufacturers to mass-produce AR-HUD. It has strong advantages in control and cockpit electronics supply chain.

As mentioned above, it is not enough for AR-HUD to only do good optical imaging and AR algorithms. To create the ultimate AR-HUD human-computer interaction experience, it is inseparable from the close linkage between smart cockpit and smart driving. Desay SV has also been involved in intelligent driving for many years, so we have more reason to expect that Chiyun Technology and Desay SV will create an AR-HUD solution with a new experience.

According to relevant statistics, the current share of AR-HUD loading has reached about 10%. With the popularity of L2 and above smart cars, it is not difficult to foresee that more car companies will install or even equip AR-HUD as standard on new cars, and its penetration rate will surely further increase rapidly.

In response to this trend, Chiyun Technology and Desay SV are currently jointly carrying out research and development related to next-generation AR-HUD. It is reported that many key breakthroughs have been achieved. The two parties are jointly promoting highly competitive HUD, AR-HUD solution. In addition to the domestic market, the two companies are also working together to tackle platform-based HUD and AR-HUD projects for leading international OEMs such as Europe, Japan, and the United States.