Rebuilding the "Top Three in the World", Baolong Technology fully focuses on the sensor track

With the continuous deepening of electrification and intelligence of automobiles, various automobile companies are making every effort to prepare for higher-level autonomous driving and improve the level of perception and control of the environment and automobile systems. This has also given rise to a huge demand for automobile parts such as sensors. Demand, in recent years, the growth space of the automotive sensor market has been widely optimistic.

Diversified product matrix to fully develop force sensor field

Aiming at the market growth of automotive sensors, Baolong Technology, which has been deeply involved in the field of automotive parts for more than 20 years, is proactively deploying the sensor field and seizing the sensor market with a comprehensive product matrix.

At present, Baolong Technology has achieved multi-product coverage and formed a relatively complete product sequence, covering more than 40 kinds of sensor products, forming a rich range of sensor products such as automotive pressure, optics, speed, position, acceleration, and current. Matrix has the ability to support products such as pressure, temperature, position, speed and current, and provides product technical solutions for automotive battery systems, electric drive systems, suspension systems, air conditioning systems, thermal management systems, chassis systems, active safety systems, etc.

Baolong Technology stated that the rich sensor product matrix not only meets the diversified product needs of different customers and different models, and effectively helps improve system performance, but also enables Baolong Technology to gain the ability to enter the downstream supply chain and provide a one-stop solution. The solution effectively reduces customers’ procurement costs and management costs.

Deeply exploring new tracks, the sensor business has entered a period of take-off

The diversified sensor product layout has also brought Baolong Technology's sensor business to a new level and become a new growth pole for the company's business. It is understood that since this year, Baolong Technology’s sensor business has entered the fast lane of development. In the first three quarters of 2022, Baolong Technology’s sensor revenue was approximately 240 million yuan, nearly double the same period last year, and the overall gross profit margin has also gradually increased. Among them, speed and position sensors have led to the improvement of the overall sensor business. The shipment volume of wheel speed sensors, the dominant product of the holding subsidiary Longgan, will reach 2 million units per month in the fourth quarter. The development momentum of steering wheel angle sensors is good; The shipment volume of optical rain sensors of subsidiary Wenxiang Sensors has increased rapidly since the third quarter, and has been supplied by most self-owned brand vehicle companies and leading new power companies. It is expected to continue to maintain high growth in 2023; current sensors are also experiencing rapid growth. During the production period, Baolong Technology’s main shipment category of 500A fluxgate sensors has been introduced to customers. At the same time, 1000A and 1500A fluxgate sensors are also under development; in addition, Hall sensors have also passed the verification of power battery customers. Follow-up Batch supply will be gradually realized.

In the past two years, the "chip shortage" has spread in the automotive industry, and chip supply has become the focus of the entire industry. Baolong Technology has established a long-term strategic partnership with major international chip manufacturers, as well as a series of measures such as localized chip replacement development and investment in domestic chip suppliers, to form a complete and rich global supply system. The supply chain of core electronic components such as chips is stable and reliable. . The customers of various auto parts developed by Baolong Technology cover almost all major global car companies, which has effectively promoted the expansion of the sensor business.

Global layout to create the next "top three in the world"

The continued growth of Baolong Technology's sensor business is inseparable from its insistence on both self-research on technology and mergers and acquisitions, as well as its strategy of global development.

In recent years, Baolong Technology has continued to develop emerging auto parts businesses through forward-looking layout of self-research and mergers and acquisitions. In the field of sensors, Baolong Technology established an automotive sensor business platform in 2009 to develop automotive-grade sensors such as pressure and optics. It has successively mastered core sensor technologies such as pressure sensing (MEMS, ceramic capacitors), optics, and magnetism, and continues to develop modules. We are moving forward towards the development of standardized and integrated product technology. In addition, in terms of production and manufacturing, the production and manufacturing experience formed in the field of automotive electronics over the past 20 years has also given Baolong Technology the confidence to continue to develop its automotive sensor business. Currently, Baolong Technology is engaged in production line automation, quality system construction, product R&D and testing, The development of various aspects such as microelectronics packaging and calibration has become more mature, and flexible and flexible production capabilities .

While insisting on independent research and development, Baolong Technology also acquired German PEX and Longgan, and invested in the construction of an automotive sensor production park in Hungary, integrating global R&D, production and procurement resources to form four R&D and production parks in Songjiang, Lingang, Wuhan and Hungary. , with first-mover advantages in technology, cost and service.

Looking forward to the future, the world's top three has also become the goal of Baolong Technology's automotive sensor business. Zhang Zuqiu, President of Baolong Technology, said that it is one of the strategic goals of Baolong Technology that each product line ranks among the top three in global market segments. Today, four product lines including TPMS have achieved their goals, and the automotive sensor product line has become one of the important supports. To achieve domestic leadership, we are making solid progress towards our goal.

Wang Chao, general manager of the sensor business unit, said, "Baolong Technology is committed to becoming an automotive sensor supplier with a complete product range, and establishing clearer advantages in some segments such as wheel speed, light rain, and current sensors, so that these details Become a domestic and even global leader in each field. To achieve this goal, we will build the advantages of global marketing, R&D, and manufacturing capabilities, use leading technical capabilities as a carrier, and use sensor technology to empower the development of automotive systems and industries. In the future, we hope to achieve the annual production and sales target of 100 million automotive sensors through five years of hard work.”