Meizu officially announces FlymeAuto car system, is spring coming for your Geely car?

Mobile phones and cars were originally unrelated to each other, but due to the evolution of the "electric" ecology, they have gradually begun to become ambiguous.

Seeing this, I think a brand will immediately appear in everyone's mind, Huawei?

Yes, Huawei has indeed become a well-deserved leader in the country in the fields of communications and mobile phones. Whether it is the design capabilities of Kirin chips or the attainments in 5G communications, the Huawei brand has become a benchmark brand in the country.

The collision of intelligence and cars

After the development pace of electric vehicles gradually diversified, cars gradually began to have strong sparks with "intelligence". The Huawei brand also has very deep Internet genes, and has been deeply involved in the field of intelligence for many years. Huawei turned towards the automotive field, if it were not for Ren Zhengfei must have already been deeply involved.

Of course, Huawei's success has also opened up new inspirations for the industry.

As a traditional car brand, Geely is indeed lagging behind the new car-making forces with strong Internet genes in the pace of intelligent development. This has also made the Geely brand feel "anxious".

What is the Geely brand good at? purchase!

The acquisition of Volvo is the best example, so in the footsteps of intelligent development, Geely has also embarked on the road of acquisition. In July 2022, Meizu signed a contract with Geely's Xingji Times. Xingji Times holds a 79.09 controlling stake in Meizu Technology. It is obvious that Geely attaches great importance to Meizu.

Against CarPlay?

When it comes to smart cockpits, many users will definitely think of many current car brands, especially new car-making forces with strong Internet genes, such as Xpeng, Ideal, and NIO. These brands do have unique insights in the field of intelligence. Especially the Xpeng brand, since its establishment, has been deeply involved in the fields of interactive and assisted driving, maintaining a full-stack self-research and development strategy, and has been able to perform well in this field.

However, many brands, especially imported and joint venture brands, are slow to start in terms of intelligence, and many of them are handed over to outsourcing companies. The eagerness for success under the cooperation model determines that the product experience cannot be optimal. Many brands simply choose the most worry-free way and install CarPlay, which is relatively recognized in the industry, in the car system. It comes from the Internet ecosystem developed by Apple for cars. It has indeed conquered most users in terms of experience, but After all, it is not a purely original ecological system, and there will always be some inconveniences in use.

On November 10, Meizu’s ecosystem Flyme account officially announced on the social platform that it will launch a new car integration system-FlymeAuto. The official slogan is “Understand your design and experience better”.

In the publicity introduction of the system, the author saw that the features originally belonging to the Flyme system, and the integration with the car-machine system, also maintained a strong Internet gene.

In fact, in the current mobile phone industry, most brands have very good system and UI logic. After all, the importance of the system to the user experience of mobile phones is self-evident. In automobile products, travel and driving may have a higher priority, so the importance of smart cockpits and in-car systems have been forgotten by automobile brands. It was not until the momentum of intelligence became too strong in the past two years that they were able to This has caused many brands to "pat their thighs" after realizing it.

Smart bar must be very familiar to Meizu fans. It is an operation solution launched when Meizu MX2 was released. It integrates the system return key and menu key and makes them integrated with the software function bar and people. The idea of ​​​​this solution has also been extended to the FlymeAuto system. In the Dock bar of the traditional car-machine system, a dynamic adaptive interaction module has been added to intelligently match the needs of different scenarios and intuitively present key information.

The official demonstration demonstrated the real-time changes of Smart bat in the four states of music, navigation, charging, and parking. The author believes that although it seems to be an inconspicuous small function, in actual experience, especially in different states of the vehicle, it can The clear, one-touch experience is indeed very convenient.

In fact, the Dock bar has become a common presence in car systems, especially Huawei's Hongmeng OS system. The application of the Dock bar is also considered very carefully. From this, it can be seen that with rich experience in mobile phone systems, in car systems The design ideas are more avant-garde.

In FlymeAuto's small window mode, it can be clearly seen that the car system and the mobile phone are highly interconnected and integrated. When a call comes from the mobile phone, a call window will pop up on the right side of the car system without blocking the main page, solving the problem of "temporary "Sex" interaction needs are very similar to the picture-in-picture mode on mobile phones and tablets, with one screen for dual purposes. The author is curious whether it requires a Meizu mobile phone with the same Flyme system to use it, or whether mobile phones of any brand and system can integrate FlymeAuto's small window mode.

Day and night are currently the two most common modes for car-machine systems. Smarter car-machine systems can adaptively identify the environment and switch between the two systems to work. However, FlymeAuto is not limited to day and night, and has set up a festive desktop. Through the demonstration During the "Xiao Xue" solar term, you can see not only the changes on the car screen, but also the LCD instrument panel that is synchronized with the solar term theme. It can be seen that FlymeAuto's integration is still very high.

Exclusive or open?

From the above, it can be seen that the FlymeAuto system has been polished and has reached the first echelon of vehicle-machine systems in the automotive industry. However, after Meizu is acquired by Geely, whether the FlymeAuto system will only serve the Geely brand series, or whether it will build an open ecosystem like Apple.

Whether it is in-vehicle systems or assisted driving systems, they have become a "gap" for many traditional brands in the industry. Especially joint venture brands are "hard to describe" in this field. For example, German brands and Japanese brands that are very popular in the domestic market, smart The gap between them and local brands in terms of culture can be explained by the disparity. Although the basic capabilities of products are very important, in the new era of intelligence, the comprehensive development of "moral, intellectual, physical, artistic and labor" is also the new direction of the automobile industry.

If FlymeAuto only serves the Geely brand, I believe that after FlymeAuto is equipped with Geely Automobile products, it can better make up for the shortcomings that Geely Automobile has been criticized for before. After combining the hard power of the product, it is destined to enable the brand market to usher in further expansion. , so users who want to buy a Geely car can wait appropriately, or buy the current Geely flagship product to ensure that subsequent OTA upgrades can be supported and synchronized.