Immersive experience: BOSE car audio in-depth experience

In February 2022, as the pioneer of "tailor-made premium audio systems for global cooperation models", BOSE Car Audio launched the first in-depth experience meeting of the year - Porsche Taycan. At the BOSE Car Audio In-depth Experience Meeting, the Bose 5.1 surround sound system was installed in Porsche's first pure electric car Taycan. The biggest uniqueness is that BOSE tailored it and tuned it exclusively for it.

This audio system is equipped with 14 high-performance speakers and a number of leading audio technologies, combining performance and efficiency. Its sound effects allow the driver and passengers to enjoy the 360° surround sound field from Bose no matter where they are in the car.

At the beginning of the design of Taycan , Bose worked closely with Porsche engineers. After hundreds of hours, Bose tailored the Taycan according to the acoustic fingerprint to ensure that each speaker was in the best position. At the same time, during the vehicle production process, there would be professional tuners to adjust the vehicle audio system to ensure that the 14 speakers work together perfectly.

Since 2009, Porsche has equipped eight models (including the Taycan) with the Bose 5.1 surround sound system. The Porsche Taycan is the only pure electric vehicle from Porsche . The other seven models are: the 2009 Panamera, the 2011 Cayenne, the 2011 911, the 2014 Macan, the 2016 Panamera, the 2017 Cayenne, and the 2021 911 (992 Targa).

Hardware: 14 high-performance speakers

At the front of the cabin, the mid- and high-frequency units include a 10cm neodymium magnet mid-frequency speaker in the center of the dashboard, a 1.9cm neodymium magnet high-frequency speaker on each side of the dashboard, and a 10cm neodymium magnet mid-frequency speaker on each front door. The low-frequency unit includes a 22cm Nd neodymium magnet low-frequency speaker on each front door.

At the rear of the cabin, both rear doors are equipped with a 1.9cm neodymium magnet high-frequency speaker and a 16.5cm mid-low frequency speaker. There are also two 10cm neodymium magnet mid-frequency speakers on the left and right of the rear clothes rack, and a 22-liter custom subwoofer in the trunk, which has a built-in 20cm neodymium magnet low-frequency speaker to increase the bass performance of the entire vehicle.

The Bose 5.1 surround sound system equipped in the Porsche pure electric Taycan only needs 14 high-performance speakers to bring the ultimate experience to the driving and passengers. Less hardware, more comprehensive functions. Compared with the Cadillac CT6 Platinum Edition's 34 speakers, the Porsche Taycan shows the effect of "less is more". At the same time, as a pure electric car, it also takes more considerations to save energy.

Bose engineers emphasized that Bose's products do not emphasize power competition or the stacking of speaker numbers like traditional audio systems. The final result should still be based on the effect transmitted to the human ear. Therefore, Bose has been conducting in-depth research on algorithms to suit the usage scenarios of most users who currently use digital audio sources.

This audio system uses a 14-channel custom-balanced digital amplifier and applies a number of leading audio technologies: 5.1 digital signal processing technology, AudioPilot noise compensation technology, Centerpoint virtual surround sound technology, SoundTrue sound source restoration technology and SurroundStage surround sound technology.

AudioPilot Noise Compensation Technology

It can continuously detect the noise inside the car and automatically adjust the volume of the music covered by the noise, just like noise-canceling headphones. There is no need to turn up the volume because of the noise.

Centerpoint virtual surround sound technology & SurroundStage surround sound technology

Most music is recorded in stereo or two channels (left and right). Centerpoint virtual surround sound technology converts music into multi-channel mode, allowing drivers and passengers to fully immerse in the surround sound experience.

SurroundStage surround sound technology puts the listener at the center of the music in every seat. It delivers each channel audio signal to a specially selected speaker combination to create an immersive surround listening experience inside your vehicle.

SoundTrue sound source restoration technology

It improves the sound quality of digitally compressed audio (such as the ones played from your phone or satellite radio) by restoring high frequencies and compensating the sound field, so you can hear music closer to how the artist originally recorded it.

Bose and Porsche have a long history. As early as 2009, starting with the Porsche 911, the two parties took "creating the ultimate riding experience" as their common goal and customized the first Bose premium car audio system for Porsche, thus starting the cooperation between Bose and Porsche.