Recently, Feidiao Group, a leading brand in the domestic electrical industry, has once again integrated international resources and officially reached a strategic cooperation agreement on cross-border design with Ferrari designer Tom Tejada.
According to the agreement, Tejada, who is called "Caesar of car design" by the media, will personally participate in the design of some Feidiao products. Feidiao, which already has an international first-class design and R&D center in Italy, will be even more powerful with the addition of Tejada.
Mr. Xu Yizhong, Chairman of Feidiao Group, and Mr. Tom Tejada, master of car design
Tom Tejada, car designer
"In order to cater to consumers' increasingly discerning aesthetic tastes, we continue to integrate world-class design resources. In addition to acquiring the Italian century-old switch company ELIOS in 2004, we have established a world-class design and research center. The joining of Tom Tejada has once again injected new vitality into Feidiao Design. We are full of expectations for the cross-border designed products by Mr. Tejada." Mr. Lu, head of Feidiao Brand Department, introduced at the signing site.
It is understood that Tejada enjoys a high reputation in the automotive design industry. Since 1958, he has led the design of more than 85 cars, including classic models such as Ferrari 365, Ferrari 330, Pantera sports car, Ford Fiesta, etc. Over the past 50 years, the products he designed have shocked the design and fashion circles many times. In addition, he has 22 years of experience in industrial product design, making him a rare cross-industry high-yield designer.
Today, Tom Tejada has joined Fei Diao and carried out cross-border cooperation, which is of great significance to Fei Diao and Tom Tejada. For Fei Diao, it boldly created a precedent for the first cross-border cooperation between the entire electrical industry and a world-class industrial master. For Tejada, the first cooperation with a leading Chinese electrical brand is also a legendary business cooperation in his career.
In the tide of world economy, only continuous innovation and integration can become a large and viable brand. As a representative of the new generation of excellent domestic brands, Feidiao has continuously broadened its horizons and held itself to world-class design and manufacturing standards. It has thus achieved a tremendous transformation from "Made in China" to "Created in China", thus winning the respect of the world.
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