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Online participation in visible broadcasting in the Web2.0 era

  • 2013-09-22
  • 177.23KB
  • Points it Requires : 2

With the rapid development of the Internet, we have ushered in the broadband era of Web2.0 interactive audio and video applications. Radio websites will not only serve as \"radio\'s online business card\" to showcase the brand, but will also make full use of this emerging media position to become a powerful extension and expansion of traditional broadcasting media. Therefore, professional radio websites and some commercial websites have competed to launch broadband interactive network radio stations that embody the interactive characteristics of the Internet. Broadband users can \"participate in visible broadcasts online\" in a personalized way. Online radio stations can also improve overall brand awareness and increase \"online and offline\" program listening rates by launching a number of value-added services and increasing audio and video interactive exchanges with netizens around the world, while creating considerable social and economic benefits. Keywords: Web2.0, interactive audio and video applications, online radio

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