0637Mobile TV in China 2005-2009 Setting Off for Miracle LandSan Jose, California January 2006 Anty Zheng, Research Director In-Stat China1Agenda Consumer Analysis: What do users mostly want from mobile TV? Technology: What are dominant techs in China? Policies: What is the role and influencing force of SARFT for mobile TV? Business Model: How about the main business model? Drivers and Barriers Market Forecast (2005-2009) Conclusions2 15 Minutes Episodes For “Snack TV”What Kind of Content Do You Expect From Mobile TV Service?News Music, MTV Weather Jokes Latest Movie Clips Travel & Leisure Sports Medial & Health Cartoon Education Finance VOD Others Lottery 2% 4% 5% 5% 5% 6% 6% 9% 9% 8% 8% 8% 12% 13%Source: In-Stat 05/08N=4883One Sixth of ARPU for Mobile TVHow Much Do……
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