The Ministry of Information Industry will rectify 102 illegal SPs

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The Ministry of Information Industry will rectify 102 illegal SPs [Copy link]

Following China Mobile 's recent announcement of a one-month "free trial period" for all monthly information services, China Unicom also announced on the 5th of this month that it will implement a new SP management policy: starting from August 10, the short message fee-based service will be uniformly converted to a subscription monthly fee-based service, with a rate of 10 yuan/month, and the fee-based service will be cancelled.

　　Unicom SP cancels the fee-based service

　　According to relevant Unicom personnel, since the notification already includes the "second confirmation" requirement, users who choose a service will receive a confirmation message from Unicom. If the user does not confirm, the relevant service will not take effect. According to analysis, Unicom introduced such a policy mainly to cooperate with the Ministry of Information Industry's "special activity to govern and standardize mobile information service service rates and charging behaviors."

　　Last week, the Ministry of Information Industry said that in the business operation in 2005, 102 cross-regional value-added telecommunications enterprises were found to have infringed on the rights of consumers, provided bad information services, had not opened services after holding licenses for more than one year, and opened services without filing. The Ministry of Information Industry has included them in the second batch of rectification list and ordered them to make corrections within a time limit in accordance with the law. If they fail to make corrections within the time limit, their corresponding business licenses will be revoked and cancelled in accordance with the law. It is understood that these 102 enterprises include many well-known companies such as Yi Yang, Feituo Wireless, and Shanghai Securities Information Company.

　　The SP policy adjustment announced by China Mobile before includes: extending the trial period of mobile value-added services and setting up two reminders and confirmations - new customers who subscribe to China Mobile's value-added services will be free for one month and will receive two reminders and confirmations: the first when subscribing to the service and the second at the end of the free trial period.

　　A person in charge of the data business department of Guangdong Mobile told reporters that they hope that the new policy for SPs will purify the data business market and guide SPs to transform and cooperate with new ones. Businesses including MMS, wireless Internet WAP, mobile games , and animation will be the focus of cooperation between Mobile and SPs in the future.

　　Layoffs and career changes within SPs

　　The new SP policy of operators not only caused fluctuations in SP stock prices in the capital market, with many SP stock prices plummeting, but also, according to reporters, many SPs began to announce layoffs and some SP practitioners began to "change careers".

　　Xiao Ding, a manager of an SP, told reporters that he had changed his career to an advertising company as a sales director last week. It is understood that Xiao Ding is just one of the many SP practitioners who changed careers. Another person, Xiao Lei, who works in customer service at an SP company, is even less fortunate. The SP he works for was punished by Guangdong Mobile for breach of contract due to violations, and now he and other staff members have been announced by the company to "suspend their jobs with pay". Xiao Lei lamented to reporters that he did not expect to return to the starting point from scratch after working for 5 years.

　　Analysts at Analysys International, a telecommunications consulting agency, believe that for China Mobile, judging from its recent acquisition of a stake in Phoenix Satellite TV, the launch of its own instant messaging products and restrictions on the development of instant messaging companies in the wireless Internet, China Mobile seems to want to extend its value chain far into the content supply field and firmly grasp the key content.

　　Analysts suggest that China Mobile should not only reorganize its SP partners, but also tap into SPs that are specialized in product development in their own fields and have unique understanding of user needs.