The complexity of C2C

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The complexity of C2C [Copy link]

Compared with B2C, C2C is more complex in that it is not only about doing business for oneself, but also about helping millions of sellers and tens of millions of buyers to do business. To carry out C2C business, the payment and logistics systems must not only be used internally, but also be open to a huge number of sellers, which greatly increases the complexity of operations. C2C also needs to establish a credit link that is crucial but not involved in B2C. This poses a challenge to the operational capabilities of manufacturers.
　　In addition, C2C manufacturers have to face sellers and buyers at the same time, and the needs of the two are very different, requiring completely different marketing methods.
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The lack of understanding of complexity is reflected in the problems exposed by Dangdangbao when it was launched, including the website's information organization is not ideal, the user experience is poor, the marketing work is not strong enough, and the user awareness is not enough. In addition, Dangdang was not well prepared for the problems that might be encountered in the credit link, which became an important direct reason for the suspension of Dangdangbao.
　　Although Dangdang's logistics and payment systems are relatively sound, it still needs a period of adjustment and improvement to enable it to truly serve a huge number of buyers and sellers (especially the latter). [

Analysys believes that instant messaging tools are indispensable for C2C, especially in the Chinese market, where consumers prefer to have direct communication with merchants. Among the existing C2C vendors, eBay has invested heavily in Skype, Taobao Wangwang is developing well, and Paipai is naturally supported by Tencent's powerful instant messaging tools. However, Dangdang did not provide an instant messaging solution at the beginning of Dangdangbao's launch, which is not an ideal performance for a latecomer in the market.