Browsing news, sending and receiving emails, chatting, stock trading, playing games, blogging, and even opening a store, these mature applications on the computer Internet have now all been moved to the mobile Internet. Mobile phones are becoming a portable information terminal. However, the high fees of hundreds of yuan and the lack of content have always been the two major barriers to the development of mobile Internet. Mobile Internet charges include network access fees and business service fees. Taking Mobile Dream Network as an example, the access fee is 3 cents per KB (kilobytes) of traffic. If you want to read news after surfing the Internet, you must subscribe to the "China Mobile News" service, which costs 3 yuan per month.
Operators are ambitious
. Since last year, China Mobile has successively launched a global mobile phone package of 20 yuan per month for unlimited Internet traffic. So far, the ice of mobile Internet charges has completely melted. Some market research institutions predict that there are currently more than 30 million mobile Internet users, and half of them have been added in the past six months.
Faced with huge business opportunities, traditional Internet giants such as Sina, Sohu, and eBay have stepped up their layout. The first thing Cao Guowei, the new CEO of Sina.com, did after taking office was to increase the construction of Sina.com for mobile phones. Currently, the content of Sina.com for mobile phones is almost the same as that of Sina.com accessed from computers. eBay has just cooperated with TOM Online to launch China's first mobile-based shopping website. But what
is more noteworthy is that China Mobile, as an operator, has also been deeply involved. China Mobile's recent investment in Phoenix TV has been described by the industry as an "ambitious dream of a mobile media empire." But for Sina, China Mobile's dream does not seem to be good news.
The general view in the industry is that operators and pure content service providers have formed a game relationship. As an operator that makes rules, China Mobile controls the power of life and death of Sina.com. After its large-scale involvement in application services, it is likely to curb Sina. Take
the "mobile chat" service that Mobile Dream Network is building as an example. Now users only need to pay a service fee of 5 yuan per month to get a "Dream Network QQ number" on Mobile Dream Network. In order to develop its own business, China Mobile has requested to stop cooperating with other mobile chat tools such as QQ and MSN before the end of this year.
Free content providers are king
. However, in this seemingly uneven game, Sina and others are not at the mercy of others. The banner of free content they hold high has united many netizens, who are contributing a lot of access fees to China Mobile. In the future, if there are 50 million mobile Internet users who subscribe to the Internet on a monthly basis, China Mobile can earn 1 billion yuan in access fees every month! It is difficult for China Mobile to develop so many users on its own, because the content on Mobile Dream Network is mainly paid, and it will be easier for free websites to develop users.
Xiang Ligang, a senior industry insider, believes that operators cannot take on too much and do everything. What they are best at is to be channels and network platforms, and they should not be content providers. However, he also disagrees with the free model of Sina and others. Zeng Jianqiu, a professor at Beijing University of Posts and Telecommunications, believes that mobile Internet is currently in the early stages of development and should adopt a free business model. Consumers will be willing to pay only after they understand the benefits of mobile Internet.
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