China Electronics News: How can fixed-line networks break out of the siege caused by mobile networks?

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China Electronics News: How can fixed-line networks break out of the siege caused by mobile networks? [Copy link]

In the middle of the year, major operators began to announce their first-half performance. Unsurprisingly, on the one hand, mobile operators continued to rise, while on the other hand, fixed-line operators struggled to find their way in the adverse market. For the first time, China's communications market has seen such a big contrast in two different business implementation models. It is not an exaggeration to describe it as "ice and fire". Since 2005, "transformation" has been the keyword of fixed-line operators. The determined goal is to transform from a traditional voice service network access provider to a modern integrated information service provider. Today, transformation has reached a point where it can't be delayed. When the mobile army is pressing, fixed-line operators still need to find a way to break through.

　　Structural contradictions need to be resolved urgently.

　　The industry generally believes that the "Notice on Approval of China Telecom Group Corporation and China Network Communications Group Corporation to Launch a Variety of Fixed-line Telephone Rate Package Plans" (hereinafter referred to as the "Notice") announced on August 3 can alleviate the suppression of the fixed-line market by mobile operators to a certain extent. The "Notice" allows the two mainstream fixed-line operators to provide users with package combinations with different limit levels, billing units, and rate standards, aiming to prevent the increasing loss of fixed-line users with personalized measures. However, judging from the response so far, the market has not shown the expected effect.

　　Telecom analysts pointed out that the structural contradictions that have existed since the beginning of the development of China's communications market have not been well resolved, and this has become the direct reason for the current difficulties faced by operators. Cheng Yiping, general manager of CCID Consulting's Telecom Operation Consulting Division, said in an interview with our reporter that in the current fixed-line market, there is a huge contrast between the service provision capabilities of operators and the trend of diversified user needs. Mobile communications have already occupied a dominant position in the communications industry. The prediction of the mobile trend of the communications industry has officially become a reality. The sluggish development of new fixed-line services has directly led to a decline in ARPU values and even customer loss. Jiang Lintao,

　　chief engineer of the Telecommunications Research Institute of the Ministry of Information Industry, who has long studied the development of fixed-line networks, also pointed out that the current user consumption habits have obviously become mobile. In order to retain customers, it is necessary to fully tap the fixed-line resources, especially to develop some distinctive value-added services, and cater to the usage preferences of consumers at the service development level.

　　Fixed-line resources need to be further explored.

　　According to the development of fixed-line networks in recent years, operators have realized that it is impossible to adapt to the current market by relying on traditional operating models. New market conditions require fixed-line operators to transform according to local conditions.

　　Cheng Yiping said that at present, China Telecom and China Netcom have 300 million fixed-line users and rich Internet resources. How to activate these resources and maximize resource utilization is not only related to the future development direction of fixed-line networks, but also directly affects all aspects of people's daily lives.

　　There is no doubt that tapping Internet resources and making a fuss around rich network resources is the general trend. Wang Yong, a senior researcher at Bell Labs, said that a key to broadband development is broadband applications. Customers are not pursuing broadband alone, but the application experience brought by broadband, such as video calls, online games, etc. On this basis, fixed-line operators should improve the current level of customer care, such as access speed, security, pricing transparency, and timely user event response speed.

　　Jiang Lintao also said that for a long time to come, the income from traditional voice services will still be the main source of income for fixed-line operators, so the business development direction of fixed-line operators should make full use of existing stock resources and develop new businesses.

　　Difference is a breakthrough.

　　At present, the industry is talking about the differences and core competitiveness of fixed-line networks, and these attributes must be irreplaceable by mobile networks. By clarifying this issue, we can find a way out of the "siege" of fixed-line networks.

　　When a reporter interviewed a mobile operator a few days ago, the person said that from the current market situation, the substitutability of mobile will gradually increase over a long period of time, but the fixed-line network will eventually be rejuvenated due to its stable physical properties, inherent advantages in the field of informatization and the general trend of the future integration of three networks.

　　In the construction of informatization, the fixed-line network has unparalleled technical and application advantages that other networks cannot match. According to data, the market scale of information technology to transform traditional industries will reach more than 500 billion yuan. Fixed-line operators will surely achieve leapfrog development in the process of promoting the construction of government informatization, enterprise informatization and family informatization in China.

　　Another positive is the integration of three networks represented by Internet TV. According to a research report released by market research company MRG, as Europe, Asia and North America begin to test and broadcast TV programs transmitted through IP networks, the growth rate of the IPTV market will accelerate, and it is expected that the number of new IPTV users worldwide will increase from 2 million in 2004 to 26 million by 2008. In view of my country's huge broadband market, IPTV is waiting for fixed-line operators to explore, and it is very likely that IPTV will become a new "gold mine" for the growth of fixed-line wealth.