Beijing Mobile's rate cut is just a show?!

xiaoxin

Beijing Mobile's rate cut is just a show?! [Copy link]

Regarding the rate cut by Beijing Mobile, Zhou Guangbin, deputy chief engineer of the Communication Policy Department of the Telecommunications Research Institute of the Ministry of Information Industry, said that the current telecommunications rate control has begun to shift from government pricing to market pricing, and from the formulation of rate standards to strict approval procedures. Therefore, telecommunications rates must ultimately be achieved through reasonable market competition. The adjustment of China Mobile's rates this time is more due to the pressure of the upcoming 3G. The rate cut will help China Mobile expand and consolidate its market share.

Some experts also pointed out that China Mobile's "passive" rate cut will also force competitors such as China Unicom to follow suit to cut rates, "which is always a good thing for consumers." At the same time, experts further pointed out that the PHS market, which is already facing a reshuffle, will be further squeezed in the new round of rate price wars. In

addition, although mobile phone channel dealers reacted "intensely" to the rate adjustment, market research personnel from the Telecommunications Research Institute of the Ministry of Information Industry said that judging from the current market monitoring feedback data, the market reaction is relatively cold.

Viewpoint

"There is still room for Beijing Mobile's tariff to be reduced"

Telecommunications expert Kan Kaili believes that it should be adjusted to the national average level

"Beijing Mobile's tariff reduction is purely a show, it has not been reduced to the right level at all!" Yesterday, in response to the substantial reduction in Beijing Mobile's mobile phone tariff, Kan Kaili, a famous telecommunications expert and professor at Beijing University of Posts and Telecommunications, made the above statement in an interview with our reporter.

"It is no problem to reduce it to more than 10 cents per minute,"

Kan Kaili said, Beijing Mobile's communication costs are the lowest, because Beijing is a super-large city with the highest equipment utilization rate. In addition, Beijing is also the earliest city in China to develop mobile communications, so the equipment depreciation costs have long been deducted, and there is no cost at all. However, Beijing's tariff level is the highest in China, not only higher than other cities, but also compared with Shanghai, the gap is huge.

For example, the Global Communication preferential packages launched this time. Shanghai Mobile currently has four preferential packages, with the highest unit price of local calls in the package being 0.17 yuan and the lowest being 0.15 yuan, which is far lower than the current tariff of Beijing Mobile. Moreover, these packages have no monthly rental fee, and do not distinguish between local calls and long-distance calls.

Therefore, it is absolutely no problem to reduce the rate level in Beijing to the national average, or even below the average level, and even to a little more than one cent per minute.

"Lowering prices in the form of packages is 'fishing'"

In addition, this price reduction is reflected in the form of packages, which makes it very inconvenient for consumers to use. China Mobile does not directly reduce the call charges but uses packages, which is actually a "fishing project". Consumers buy packages, but if they make fewer calls, they will not get any benefits. If they make more calls and exceed the number of minutes in the monthly package, they will help China Mobile to promote business volume. However, high-profit services such as long-distance calls and roaming charges are not included in the package, so this price reduction is actually thunder with little rain.

- Question

1. How is the pricing mechanism established?

Comprehensive consideration of government, competition, and cost

After the Beijing Mobile's mobile phone tariff was significantly reduced, some consumers raised doubts. According to a survey by Sina.com, 70% of netizens expressed "dissatisfaction" with the tariff adjustment. Yesterday, an industry insider analyzed to our reporter that Beijing Mobile's tariff price this time was set after considering government supervision, industry competition, cost and other aspects. At the press conference held by Beijing Mobile the day before yesterday, Fan Yunjun, deputy general manager of Beijing Mobile, also said that Beijing Mobile has significantly reduced its charges this time with the approval of the Ministry of Information Industry and the Development and Reform Commission. The original charges have actually been significantly reduced through the package method.

2. Why are there no discounts for long-distance roaming?

It will be gradually reflected in the future

. In addition, some consumers have pointed out that the adjustment of mobile phone charges does not involve long-distance calls, roaming and other voice services with relatively high profits. According to the content of China Mobile's previous "Global 99 Package", long-distance voice services use China Mobile's IP services, and the roaming fee is only 0.1 yuan per minute, but there is no such preferential measure in the new package. In response, China Mobile said that the pricing of this package is strictly implemented in accordance with the pricing mechanism approved by the Ministry of Information Industry, and there is no discount for long-distance calls. However, an insider of an operator revealed to reporters that the discount of China Mobile's long-distance call services will gradually be reflected in the packages in the future. Now Shanghai and the Yangtze River Delta region have begun to implement it, and the charges for long-distance calls, roaming and other services in Beijing will also follow up accordingly.

-Investigation:

China Mobile's new packages are hard to win back China Unicom's old users.

According to the interviews conducted by the reporter, although most people welcome the tariff reduction and basically say they will choose one of the packages, consumers who use China Unicom numbers still generally say that China Mobile's current tariff packages do not interest them in changing their numbers. In addition, many consumers still say that they can only choose one of the calling and called packages in the reduction plan, which will be very "unpleasant" in actual use.

-Influence of

tariff reduction triggers mobile phone price reduction trend .

According to market news, after the Ministry of Information Industry announced the news of China Mobile's mobile phone tariff reduction in Beijing, mobile phone manufacturers and channel markets immediately had a chain reaction. In addition

to professional mobile phone stores such as Zhongfu and Jinfeihong, which are still planning to reduce prices, major home appliance stores that have become the main channels for mobile phone circulation have set off a mobile phone price reduction frenzy since yesterday.

Led by Suning, home appliance retailers such as Dazhong and Gome have all raised the banner of price reduction. Suning was the first to announce that the average price reduction of all mobile phones will exceed 20% from now on. Dazhong said that in addition to the general price reduction across the board, some classic best-selling mobile phones will be 50% off, and the overall price will be reduced by 30%-65%. Gome will also launch a series of mobile phone discount promotions in the near future.

The person in charge of Suning's Beijing market said that the price reduction of mobile phones this time was caused by the "domino effect" caused by the reduction of mobile phone tariffs.

A duty manager of Dazhong Madian store said that the number of consumers who came to inquire about the price reduction of mobile phones and supporting mobile tariff packages has increased significantly in the past two days. "This weekend should be the peak of mobile phone sales, and it is likely to continue until the beginning of next month, which will set off another climax after May Day." Industry insiders analyzed that this reduction in Beijing Mobile's tariffs is the first substantial reduction in Beijing by China Mobile in many years. If Global Communication users apply for any of the above four package services, their monthly mobile phone bills will be saved by an average of 50%. The insider analyzed that Beijing Mobile's small step in tariff reduction will surely stimulate mobile phone consumption and bring about explosive growth in the mobile phone market.

-Reminder:

80 packages are the most cost-effective

for monthly call charges of 150 yuan. Beijing Mobile recommends that those who usually spend about 150 yuan a month can choose the 80 yuan monthly package of Global Communication. The calculation method is that the 80 yuan package can make and receive calls for 200 minutes. If calculated based on the original 0.4 yuan/minute, 200 minutes of calls and receive calls will cost 80 yuan, plus the basic monthly fee of 40 yuan, which will cost 120 yuan a month. Therefore, consumers with monthly call charges of less than 150 yuan can choose the 80 yuan package. Similarly, those with monthly call charges of about 200 yuan can choose the 108 yuan package; those with call charges of 400 yuan can choose the 168 yuan package; and those with call charges of about 500 yuan can choose the 220 yuan package.

China Unicom also recommends that consumers can directly compare the rate standards in the package with the previous regular rate standards when purchasing the current package.