Rumor has it that DJI is laying off 14,000 employees? PR Director: 14,000 in total

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Rumor has it that DJI is laying off 14,000 employees? PR Director: 14,000 in total [Copy link]

 

Reuters reported on August 17 that DJI Innovations, the world's largest drone manufacturer, is laying off about 14,000 employees, with sales and marketing departments being the focus of layoffs.

At present, the sales and marketing team of its Shenzhen headquarters has been reduced from 180 to 60 people, nearly two-thirds. The consumer market team has also had similar layoffs. DJI's video production team has been reduced from 40-50 people at its peak to 3 people.

The report quoted a DJI spokesperson as saying that after years of strong growth, the company realized in 2019 that its structure "had become unmanageable" and therefore had to "make some difficult decisions and redeploy talent to continue to achieve business goals during challenging times."

In response, DJI told reporters that this was fake news.

DJI PR Director Xie Tiandi said in his WeChat Moments:

Considering that DJI has 14,000 employees in total, and according to Reuters, the company is completely empty. I suggest we wait and see.”

Rumors of layoffs at DJI have not ceased this year. On the evening of April 8, there were market rumors that DJI Innovations was laying off 50% of its employees, mainly in the sales department.

In response to this, DJI officials responded on the morning of the 9th, saying that these were all "false and absurd speculations."

According to Jiemian News, it was found on DJI’s official website that since the beginning of this year, DJI has successively released recruitment for more than 20 marketing and sales positions, covering positions such as marketing manager, marketing supervisor, and sales specialist.

In addition, DJI launched its 2021 campus recruitment in early July, but did not disclose the scale of the recruitment.

chunyang

The market for quadcopters is very dependent on the West, and there are not many people playing with it in China. Sanctions are only one aspect, but the impact of the epidemic is huge, especially in the past one or two years. Staying at home, declining income, or even losing a job, facing these, products with high demand elasticity will be abandoned at the first time.

chunyang

Similarly, I believe that the photographic equipment market will also be greatly adversely affected in the next two years.

maoshen

This is the year of layoffs. Now everyone has mobile phones. There are too many companies making drones.

maoshen

chunyang posted on 2020-8-18 16:11 Similarly, I think the photography equipment market will also be greatly adversely affected in the next two years.

The era when photography equipment was the hottest is almost over

chunyang

maoshen posted on 2020-8-18 20:11 The era when photography equipment was the hottest is almost over

Don’t think that mobile phones can replace professional photography equipment, far from it. But this field is not “hot”. It was just a few years ago when young people in China were enthusiastic about it, but they stopped playing when they couldn’t handle it. The fever has long gone. As for the professional field, it is not hot, but it has always existed and will remain the same in the future. There is no problem in supporting a few multinational giants in the industry.

LeoMe

chunyang posted on 2020-8-18 23:48 Don’t think that mobile phones can replace professional photography equipment. It’s far from it. But this field is not "hot" at all. In China, only a few years ago, young people had a...

In the future, the same rhythm as independent graphics cards, low-end and mid-range applications will be integrated into other devices, and high-end applications will only become more high-end. It is true that small compact cameras have become obsolete. In the past few years, digital cameras had a 1/2.3-inch bottom, but now mobile phones can do the same. The 1-inch bottom is used to develop some marginal applications in the gap.

chunyang

LeoMe posted on 2020-8-24 08:49 In the future, it will be the same as independent graphics cards. Low-end and mid-end applications will be integrated into other devices, and high-end applications will only be higher-end. It is true that small card machines are already dead, ...

It's not in the future, but it has been like this for a long time. The SLR craze in the past few years was not normal, so it receded quickly. Most people don't have high requirements for photography, and using SLRs is actually very inconvenient. Post-processing is enough to stump most people, not to mention the requirements for photography skills and equipment control. Mobile phone photography can already meet the needs of most people, and professional matters should be left to professionals.

led2015

I'm curious about what these 14,000 people did before that they were so unpopular.

leeshanyi

If they are sanctioned and their revenue is not good, then layoffs can be justified.

led2015

chunyang posted on 2020-8-24 17:03 It's not in the future, but it has been like this for a long time. The SLR craze in the past few years was not normal, so it receded quickly. Most people don't have high requirements for photography...

I have always wanted to buy one, but after many years, I still haven't bought one. I can only say that I really don't understand the price war of SLRs.

led2015

LeoMe posted on 2020-8-24 08:49 In the future, it will be the same as independent graphics cards. Low-end and mid-end applications will be integrated into other devices, and high-end applications will only be higher-end. It is true that small card machines are already dead, ...

Many electronic products come in high-end, mid-end, and low-end. To put it in a positive way, they are suitable for all kinds of people. To put it in a negative way, the performance is so different. Who is willing to bear such a difference?

chunyang

led2015 posted on 2020-9-17 23:03 I have always wanted to buy one, but after many years, I still haven't bought one. I can only say that I really don't understand the price war of SLRs

It is enough to understand that no one will sell things at a loss for a long time.

chunyang

led2015 Published on 2020-9-17 23:04 Many electronic products are high-end, mid-end, and low-end. To put it nicely, they are suitable for all kinds of people. To put it bluntly, the performance is so different. Who is willing to bear this difference...

Didn't you just accept it? Not only you, but most people do the same.

led2015

chunyang posted on 2020-9-18 16:08 Didn’t you just bear it? Not only you, but most people do the same.

Updating electronic products is a good thing, but if the performance is not supported by income and rigid demand, it will be a dilemma.

led2015

chunyang posted on 2020-9-18 16:07 No one will sell things at a loss for a long time, it is enough to understand this.

The seller knows that there will always be people who will buy, so he refuses to lower the price for those who cannot afford it.

LeoMe

led2015 posted on 2020-9-17 23:03 I have always wanted to buy one, but after many years, I still haven't bought one. I can only say that I really don't understand the price war of SLRs

At this point, you can just buy a micro single or mirrorless camera, Canon's cropped M5 M6, full-frame R series, Sony's full-frame A7 and cropped 6300 or 6000 from years ago. For ordinary users, the performance of micro single cameras now exceeds expectations. I bought a Sony a6000 in 2016 with two fixed focal lengths, Sigma 30mm and Sony 50mm, and I have been using it until now without any problems.

LeoMe

led2015 Published on 2020-9-17 23:04 Many electronic products are high-end, mid-end, and low-end. To put it nicely, they are suitable for all kinds of people. To put it bluntly, the performance is so different. Who is willing to bear this difference...

If the low-end can already meet the needs of most people for large-bottom cameras, then the mid-range and high-end are to provide more choices for professional users or enthusiasts. The performance is actually not that different. It is a tradition for everyone to use a CMOS from high to low in a generation of products, so the high sensitivity and image quality are not that different, and the difference is in some details. For example, high-end cameras will have dual card slots, a lot of customizable shortcut buttons, high-speed digital interfaces, sturdy aluminum alloy rainproof bodies and lenses, and for SLRs, there are cross-focus points all over the screen, high-speed continuous shooting, and a tracking system that bites the subject like a mad dog. If I cut out one or two of these features, I can come up with a product, and the price is also a lot different. Then for users who don't need these features, it will be more cost-effective, and I can segment my product line and squeeze out my competitors.

led2015

LeoMe posted on 2020-9-23 09:05 If the low-end can already meet the needs of most people for large-bottom cameras, then the mid-end and high-end are to provide more choices for professional users or enthusiasts. Sex...

Speaking of SLR, it reminds me that SLRs should have a large aperture, which is what people need most.

led2015

LeoMe posted on 2020-9-23 08:50 At this point, you can just buy a micro single or a mirrorless camera, Canon's cropped M5 M6, full-frame R series, Sony's full-frame A7 and cropped 6300 or 60 N years ago...

For 6000, should I buy the whole machine or the kit separately? I feel that changing lenses is also a burden