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Original address Apple issued a statement on Thursday, apologizing for its controversial decision to slow down old iPhones to protect battery stability, saying it would not intentionally shorten the life of any product. At the same time, it proposed a solution. Apple will reduce the price of out-of-warranty iPhone battery replacements from $79 to $29, which will last from late January to December 2018. In the statement, Apple first apologized for making consumers dissatisfied, and said that consumers had many misunderstandings about the previous incident of limiting mobile phone performance. It said that it has never intentionally shortened the life of Apple products or reduced the user experience of products. At the same time, Apple also proposed a solution. Starting next year, for iPhone 6 or later models that have expired, the battery replacement fee will be reduced from US$79 to US$29. And a new system update will be pushed early next year to allow users to know more about the status of the phone's battery. The following is the full text of the translated statement: [color=rgb(85, 85, We’ve heard feedback from our customers about how we’ve handled and communicated about the performance of aging iPhones. We know some of you feel Apple has let you down, and we’re sorry. There’s been a lot of misunderstanding, so we’re happy to clear the air and let you know about some of the changes we’re making. First and foremost, we’ve never — and we’ll never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive upgrades. Our goal has always been to create products that customers love, and making iPhone last as long as possible is an important part of that. How Batteries Age All rechargeable batteries are consumable components that become less efficient and less able to hold a charge as they chemically age. Time and number of recharges affect the chemical aging process, but they are not the only factors. During the battery’s lifecycle, device usage can also affect battery performance. For example, if a battery is stored in a hot environment or charged in a hot environment, it will age faster. These battery chemistries are common across the industry for lithium-ion batteries. During chemical aging, the battery’s ability to reach peak energy loads decreases, especially at low charge levels, and in some cases can even cause the device to shut down unexpectedly. In order to help customers further understand the iPhone rechargeable battery and the factors that affect battery performance, we have published an article "Understanding iPhone Performance and Its Relationship with the Battery" to explain this issue. We believe that it is obviously unacceptable if the device suddenly shuts down unexpectedly. We don't want users to miss calls or be interrupted when taking photos. We don't want other iPhone experiences to be disrupted. We try to avoid such things as much as possible. Preventing unexpected shutdowns A year ago in iOS 10.2.1, we released a software update to improve power management during peak loads to prevent unexpected shutdowns on iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus, and iPhone SE. With this update, iOS dynamically manages the maximum performance of certain system components when necessary to avoid shutdowns. However, these changes may not be communicated to users, and in some cases users may notice performance degradation such as apps taking longer to open. Consumer response to iOS 10.2.1 has been positive, as the update successfully reduced the number of unexpected shutdowns. We recently expanded this update to iPhone 7 and iPhone 7 Plus with iOS 11.2. Of course, by replacing a chemically aged battery with a new one, iPhone performance will return to normal under standard operating conditions. Recent user feedback This fall, we received feedback from some users who said that their devices were running slower under certain circumstances. Based on our experience, we initially believed that this was due to two factors: 1. It is normal to experience a temporary performance hit when upgrading the operating system when installing or updating apps on iPhone; and 2. There were previously announced defects in the device system that have since been fixed. We now believe that another factor in the device slowdown is the continued aging of the chemicals in the batteries of older iPhone 6/6s devices, most of which still use the original battery. Response to Consumer Concerns We have always wanted our customers to use their iPhone devices for as long as possible. We are proud of the durability of Apple products and their better value retention than competing products. In response to the concerns of our customers, recognizing their loyalty, and to regain the trust of those who were skeptical of Apple’s intentions, we have decided to take the following actions: - Apple will reduce the price of battery replacements for out-of-warranty iPhones from $79 to $29. This measure applies to iPhone 6 and later iPhone users who need a battery replacement between late January and December 2018. For details, please visit apple.com. - Early in 2018, we will release an iOS software update with features that will give users more insight into the health of their iPhone battery to understand if the battery status is adversely affecting device performance. - Our team continues to work on a variety of measures to make our users’ experience even better, including improving ways to manage performance and avoid unexpected shutdowns as batteries age. At Apple, our customers’ trust means everything to us. We work tirelessly to earn and maintain that trust. We are able to fight for what we love only because of your belief and support — something we will never forget or take for granted. A Message to Our Customers about iPhone Batteries and Performance We've been hearing feedback from our customers about the way we handle performance for iPhones with older batteries and how we have communicated that process. We know that some of you feel Apple has let you down. We apologize. There's been a lot of misunderstanding about this issue, so we would like to clarify and let you know about some changes we're making. goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that. How batteries age All rechargeable batteries are consumable components that become less effective as they chemically age and their ability to hold a charge diminishes.Time and the number of times a battery has been charged are not the only factors in this chemical aging process. [color= rgb(85, 85, 85)]Device use also affects the performance of a battery over its lifespan. For example, leaving or charging a battery in a hot environment can cause a battery to age faster. These are characteristics of battery chemistry, common to lithium-ion batteries across the industry. A chemically aged battery also becomes less capable of delivering peak energy loads, especially in a low state of charge, which may result in a device unexpectedly shutting itself down in some situations. To help customers learn more about iPhone's rechargeable battery and the factors affecting its performance, we've posted a new support article, iPhone Battery and Performance. It should go without saying that we think sudden, unexpected shutdowns are unacceptable. We don't want any of our users to lose a call, miss taking a picture or have any other part of their iPhone experience interrupted if we can avoid it. Preventing unexpected shutdowns About a year ago in iOS 10.2.1, we delivered a software update that improves power management during peak workloads to avoid unexpected shutdowns on iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus, and iPhone SE. With the update, iOS dynamically manages the maximum performance of some system components when needed to prevent a shutdown. While these changes may go unnoticed, in some cases users may experience longer launch times for apps and other reductions in performance. [color =rgb(85, 85, 85)]Customer response to iOS 10.2.1 was positive, as it successfully reduced the occurrence of unexpected shutdowns. We recently extended the same support for iPhone 7 and iPhone 7 Plus in iOS 11.2. Of Of course, when a chemically aged battery is replaced with a new one, iPhone performance returns to normal when operated in standard conditions. Recent user feedback Over the course of this fall, we began to receive feedback from some users who were seeing slower performance in certain situations. Based on our experience,we initially thought this was due to a combination of two factors: a normal, temporary performance impact when upgrading the operating system as iPhone installs new software and updates apps, and minor bugs in the initial release which have since been fixed. We now believe that another contributor to these user experiences is the continued chemical aging of the batteries in older iPhone 6 and iPhone 6s devices, many of which are still running on their original batteries. [p=23, null , left]Addressing customer concernsWe've always wanted our customers to be able to use their iPhones as long as possible. We're proud that Apple products are known for their durability, and for holding their value longer than our competitors' devices. To address our customers' concerns, to recognize their loyalty and to regain the trust of anyone who may have doubted Apple's intentions, we've decided to take the following steps:[/ size] Apple is reducing the price of an out-of-warranty iPhone battery replacement by $50 — from $79 to $29 — for anyone with an iPhone 6 or later whose battery needs to be replaced, starting in late January and available worldwide through December 2018. Details will be provided soon on apple.com. Early in 2018, we will issue an iOS software update with new features that give users more visibility into the health of their iPhone's battery, so they can see for themselves if its condition is affecting performance. [font ="]As always, our team is working on ways to make the user experience even better, including improving how we manage performance and avoid unexpected shutdowns as batteries age. At Apple, our customers' trust means everything to us. We will never stop working to earn and maintain it. We are able to do the work we love only because of your faith and support — and we will never forget that or take it for granted. The following is the official text of Apple China: A note to all users regarding iPhone battery and performance[ /color] [color=rgb(85, 85,We’ve been listening to customers’ feedback recently about how we’ve handled and communicated performance issues on iPhones with older batteries, and we apologize for any frustrations some of you have had with Apple. There have been a lot of misunderstandings about this, so we wanted to clear the air and update you on some of the changes we’re making. First and foremost, we have never and will never do anything to intentionally shorten the life of any Apple product, nor will we degrade the user experience to pressure people to upgrade. Our goal has always been to create products that customers love, and extending the life of iPhone as long as possible is an important part of that. Battery life All rechargeable batteries are consumable parts. Their performance will decrease with chemical aging, and their storage capacity will gradually decline. The time and number of times the battery is charged are not the only factors that affect its chemical aging. Battery lifespan is also affected by how the device is used. For example, if the device is left in a hot environment, or charged in a hot environment, the battery will age faster. These are the chemical characteristics of the battery itself, and are common to lithium-ion batteries across the industry. Chemically older batteries also lose the ability to handle peak loads, especially when at low charge, which can cause the device to suddenly and unexpectedly shut down in some cases. To help customers better understand the iPhone’s rechargeable battery and the factors that affect battery performance, we’ve published a new support article, iPhone Battery and Performance. Of course, this sudden and unexpected shutdown is unacceptable. We don’t want anyone to miss a call, miss a photo opportunity, or have any other aspect of their iPhone experience impacted by this, and we want to do everything we can to avoid it. Preventing unexpected shutdowns About a year ago, we released a software update in iOS 10.2.1 to improve power management under peak loads to prevent unexpected shutdowns on iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus, and iPhone SE. With this update, iOS 10.2.1 flexibly manages the maximum performance of some system components when needed to prevent unexpected shutdowns. These changes are usually not noticeable, but in some cases users may notice that some apps take longer to launch and some apps may experience reduced performance. User feedback on iOS 10.2.1 has been positive, as it has successfully reduced the number of unexpected shutdowns. With the launch of the iOS 11.2 update, we have also expanded this support to iPhone 7 and iPhone 7 Plus. Of course, if a chemically aged battery is replaced with a new one and used under normal conditions, the iPhone should return to normal performance. Recent Customer Feedback This fall, we began receiving feedback from some customers who were noticing that their iPhone was performing slower under certain circumstances. Based on our experience, we initially believed that this was due to a combination of two factors: when the operating system was upgraded, iPhone experiences a normal, temporary performance impact as new software and app updates are installed, as well as minor bugs that are fixed in the initial release of an update. We now believe that the continued chemical aging of the batteries on earlier iPhone 6 and iPhone 6s devices, many of which are still using their original batteries, is another factor affecting these user experiences. Addressing Customer Concerns We always want to extend the life of iPhone as long as possible. Apple products are known for being durable and we’re proud of the fact that they retain their value over time. To address our customers’ concerns, express our gratitude for their trust, and restore the confidence of anyone who may have doubted Apple’s intentions, we have decided to take the following actions: 85)]Apple is reducing the price of replacing an out-of-warranty battery by RMB 390, from RMB 608 to RMB 218. This offer is for iPhone 6 and later customers who need a battery replacement, and will run from the end of January to December 2018 worldwide. Details will be available soon on apple.com/cn. In early 2018, we will release an iOS software update with new features that will give users more insight into the health of their iPhone’s battery, allowing them to see for themselves if its condition is affecting performance. Our team is continuing to work on making the user experience even better, including improving how we manage performance and avoid unexpected shutdowns due to aging batteries. Our customers’ trust means everything to Apple. We are committed to earning and protecting that trust. It’s because of your belief and support that we are able to do the work we love. We will never forget that or take it for granted.
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