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Murata enters Tmall

Latest update time:2021-04-12
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Covering a wider customer base

Serve small batch purchasing customers


Murata Manufacturing Co., Ltd. (hereinafter referred to as "Murata"), a comprehensive electronic component manufacturer that creates advanced technologies and components, has opened a flagship . Murata is one of the few component manufacturers to have settled in TMALL. This move aims to provide better services to a wider range of customers , especially those with small-volume purchasing needs and independent developers.

Murata's Tmall Murata flagship store The products on the shelves include not only Murata's two main products, MLCC and EMI, but also industry-leading clock components, connectors, thermistors, and Murata's micro batteries and RFID solutions that are indispensable in the era of the Internet of Things. More products will continue to be launched in the future. Murata's Tmall Murata flagship store Will bring preferential promotions such as "20% off for the first month" and "capacitor spot special" to the majority of electronic product developers (for specific event details, please see the poster in the store). Enter the Murata flagship store To learn more or purchase products, you can search for " Murata flagship store " on Tmall or Taobao or directly visit https://murata.tmall.com/ .

Better serve customers with small-volume purchasing needs

Since its establishment, Murata has been committed to helping customers further expand the possibilities of the electronics field by providing advanced technologies. Its products are widely used in consumer electronics, mobile devices, networks, wireless communications, automobiles, industry, healthcare and other related equipment. In these vertical markets, the existing mature marketing system can usually serve large customers well through overall solutions. However, in recent years, the electronic application market has shown a trend of diversification and differentiation, bringing opportunities to more small and medium-sized companies, makers and technology enthusiasts. It is Murata's long-term strategy to allow a wider range of customers to experience Murata's world-leading electronic components products and solutions, and Tmall Mall provides an ideal platform for this goal.

"The opening of the Murata flagship store on Tmall will enable Murata to better serve local electronic product developers, provide appropriate and timely technical support based on customer needs for products and technologies, and help local design and development activities." said Toshiyuki Ito, senior manager of Murata China's New Business Promotion Department. In the future, the Tmall Murata flagship store This wide-area marketing channel will complement Murata's existing marketing channels well to incubate more local small and medium-sized entrepreneurial and innovative companies, and after they grow, they will also be able to benefit from Murata's mature solution-based key customer marketing support.

Local professional services

Taobao and Tmall, as two major online shopping platforms, have shaped the online shopping habits of Chinese consumers. Currently, more and more local developers have begun to look for technical information and purchase professional products online. "We are very happy to open an online store on Tmall. We believe that Tmall's massive user base will help further expand Murata's customer base and increase Murata's brand awareness in the Chinese market." Toshihiro Kadowaki, director of Murata's China Marketing Department, analyzed, "Tmall is undoubtedly a convenient channel to obtain the technology and products required for product development. Small and medium-sized companies and makers can not only get officially authorized authentic products and first-hand solutions in the Murata flagship store , but also real-time online customer service, effectively reducing the risk and cost of new product development."

It is reported that Murata has made full preparations for the operation of its Tmall flagship store . In order to ensure faster spot supply and fast delivery of small batch orders, all products are shipped from Shenzhen. Murata relies on Alibaba's powerful Taobao APP and Tmall APP to provide users with a convenient wireless shopping experience. At the same time, online manual customer service provides localized services during weekdays. Some products can be shipped within 24 hours on weekdays.

It is worth mentioning that in order to allow developers to find suitable products and solutions as quickly as possible, Murata flagship store also embeds "application" introductions into the mall, including mobile devices, networks, wireless communications, automobiles, industry, healthcare equipment, energy and other fields. Users can quickly enter the corresponding solution section of Murata's official website to obtain more abundant product information, technical resources and tools.

How to enter the store:

  1. Open your browser and visit https://murata.tmall.com/

  2. Search on Tmall or Taobao: murata flagship store

  3. Copy the Taobao password rJ80XZtMk7C and open the Taobao or Tmall APP on your phone to log in to the Murata Tmall flagship store

  4. Scan the QR code below on Taobao or Tmall APP

  5. Follow Murata's official WeChat account "Murata China", open the menu bar [ About Murata ] , and click [Tmall Mall ]



About Murata
For business inquiries, please click here
Murata Manufacturing Co., Ltd. is a global leader in the design, manufacture and sale of ceramic-based passive electronic components and solutions, communication modules and power modules. Murata is committed to developing advanced electronic materials and leading-edge multifunctional and high-density modules. The company has employees and manufacturing sites around the world.


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