Kyocera in the Eyes of Professional Electronics Media | Moore Elite
Regarding automotive electronics, Kyocera is optimistic about the following directions
Author: Li Shoupeng
As the demand for smartphones is growing sluggishly, more and more manufacturers are investing in the automotive electronics market. On the one hand, this is because the automotive electronics industry has a relatively high profit margin; on the other hand, the popularity of electric cars, smart cars and even driverless cars has brought opportunities to upstream suppliers in multiple fields such as sensing, communication, data, computing and passive components. Under the influence of the above factors, the automotive electronics market is booming unprecedentedly.
According to Strategy Analytics, the global automotive electronics sales will approach 300 billion US dollars in 2018, with a compound annual growth rate of about 7%, which is higher than the growth rate of auto parts and the overall automotive industry. In their view, the main development direction of automotive electronics in the future is intelligence, networking, safety and high power, and will become an important engine for industry growth.
In view of this, Kyocera, which has deep accumulation in many fields, has also made efforts in this market. At the International Electronics Show held in Shenzhen recently, they also demonstrated the company's strength in this regard.
Head-up display (HUD) is not a new technology, and has been applied to many models in the past few years. However, what Kyocera brought to this exhibition is completely different from the previous HUD experience.
Kiyohiko Higashiyama, deputy general manager of Kyocera (China) Trading Co., Ltd., told the Semiconductor Industry Observer reporter that the 3D AR HUD they provide has a greater cost advantage than previous HUDs (such as DLP projection HUD); on the other hand, in addition to being able to display information such as speed, their system can also provide drivers with more information and support during driving. This first relies on the Kyocera HUD LCD screen.
According to reports, Kyocera's current mass-produced HUD LCD screen products have a transmittance of 7.3%, and the next generation of products with higher transmittance have already been sampled. By increasing the transmittance, the backlight power consumption of the HUD module can be greatly reduced, avoiding excessive heat dissipation.
Kyocera HUD LCD Product Specifications
Kiyohiko Higashiyama told reporters that Kyocera has also introduced eye tracking and AI cameras for its 3D AR HUD system, which can not only allow drivers to obtain pedestrians or other road conditions in front of the car while driving, reminding the driver to slow down and stop. In conjunction with Kyocera's V2I (vehicle to infrastructure) road tester, the driver can also see the visual blind spot conditions of the car as it moves forward from the HUD, further improving driving safety.
"The combination of V2I and traffic lights allows drivers to see in advance the changes in the next traffic lights, providing drivers with more references and options to change their driving routes based on actual road conditions," said Kiyohiko Higashiyama.
More in-vehicle components make cars smarter
As an important product launched by Kyocera for future cars, 3D AR HUB has been recognized by many car manufacturers and partners, and will be available to customers in the near future. However, this is only part of Kyocera's rich automotive product line. Their layout in other components is the key that automotive industry practitioners cannot miss. First of all, it is reflected in its LED ceramic substrate.
As we all know, after years of development, it has become the norm for cars to be equipped with LED lights. However, for these LED lights, they not only need to face the problem of heat dissipation. With the development needs, LED lights have taken on a more important role. For example, the LED lights installed by Mercedes-Benz and Audi in some of their high-end models can automatically adjust the illumination range and brightness of their LED lights according to the lights of the oncoming cars and the driving of the car. This puts higher requirements on LED lights. Kyocera, which started out as a ceramic company, has performed very well in this regard.
It is reported that if Kyocera's multi-layer ceramic substrate is used in the development of related LED lights, it can not only solve the heat dissipation problem, but also provide a better solution option for the above-mentioned smart car lights by wiring between different layers and then arranging the LED light array. Kyocera emphasized that thanks to the reliability and other advantages of its ceramic substrates, their market share in this area is as high as 80%.
Secondly, MLCC is another important product provided by Kyocera for automobiles.
In the past two years, shortages and price increases of MLCC have become the norm in the industry, which is mainly related to the surge in the use of automotive MLCC. Data shows that due to the popularity of autonomous driving, car networking and electric vehicles, the annual growth rate of automotive MLCC usage will reach double digits in the next decade. According to industry experts, if traditional cars consume about 1,000 MLCCs, the demand for MLCCs for each electronic car will reach 5,000, and the number of electric vehicle demands will jump to more than 10,000. As an important player in MLCC, Kyocera will also expand its production capacity in this regard to meet the needs of smartphones, autonomous driving and electric vehicles.
Kyocera is optimistic about the automotive electronics market
Kyocera also has corresponding solutions in other areas such as LiDAR, millimeter wave module substrates, connectors, FC package substrates, automotive optical communication tube shells, ceramic heaters, oscillators, power diodes, IGBTs, and high-power application copper substrates, providing more support for automotive electronics.
This article is reproduced from Moore Elite
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