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Huayang Group exhibited a wide variety of AR-HUDs and launched strategic cooperation with CY Vision Inc in the field of naked-eye 3D AR-HUD.

At this auto show, Huayang Multimedia exhibited a wide variety of AR-HUDs, including oblique projection, bifocal plane, LCOS, PHUD, naked-eye 3D, optical waveguide and other new products that lead the market. Among them, oblique projection AR-HUD can achieve a larger field of view in a small-sized product, bringing a sense of depth; LCOS AR-HUD can realize entertainment scenes such as parking and watching high-definition large-size movies; PHUD adopts a new optical layout method. Through combination, the front windshield and full windshield display can be realized; naked-eye 3D AR-HUD can realize a real 3D imaging experience, and the multi-focal plane can be continuously variable, effectively solving problems such as dazzling.

At the exhibition site, Huizhou Huayang Multimedia Electronics Co., Ltd. (hereinafter referred to as "Huayang Multimedia"), a wholly-owned subsidiary of ADAYO Huayang Group, signed a strategic cooperation agreement with CY Vision Inc of the United States , officially announcing the two parties' development in the field of naked-eye 3D AR-HUD Carry out strategic cooperation.

As one of the leading companies in the domestic HUD industry, Huayang Multimedia has accumulated technology in the HUD field for more than ten years. It has HUD products with various display routes such as TFT, DLP, LCOS, etc., and has laid out the entire AR-HUD industry chain. CY Vision Inc is an AR-HUD solution provider headquartered in Silicon Valley, USA. Its 3D display method based on camera recognition has a unique software algorithm. It is based on the lowest system delay and no image quality loss, which can provide more comfort for the human eye. The visual effect and the projection distance of continuous depth of field can be achieved. In this cooperation, both parties will leverage their own industry and technological advantages and join hands with advanced technical teams at home and abroad to jointly promote the technological development and implementation of naked-eye 3D AR-HUD in the automotive field. During the Shanghai Auto Show, the joint product of both parties, naked-eye 3D AR-HUD, was also officially unveiled at the ADAYO Huayang Group booth.

As the level of and the penetration rate of intelligence continue to increase, HUD, as one of the important roles in the smart cockpit, has broad development prospects. The cooperation between Huayang Multimedia and CY Vision Inc will further enhance the company's technology and market leadership in the field of AR-HUD and promote industrial innovation.

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Huawei releases the industry’s largest AR-HUD on the eve of the Auto Show

Source: Huawei

On April 16, on the eve of the auto show, at the 2023 Huawei Smart Car Solutions Conference, Huawei Managing Director, Terminal BG CEO, and Smart Car Solutions BU CEO Yu Chengdong released some on-board solutions and new products. Among them, Huawei’s self-developed AR HUD made its debut.

It is understood that Huawei AR-HUD can replace vehicle instruments, and its effect far exceeds that of instruments. Compared with ordinary HUD (head-up display device), it has stronger functions and better effects. Yu Chengdong said that Huawei's AR-HUD uses Huawei's AutOptiX smart car light technology, bringing the era of car progress light display.

This solution is equipped with rail-level LCoS (micron-level pixel unit, 2K-level resolution), three-color LED light source (eye brightness 12000nits, color gamut NTSC>85%), short-throw lens (clearer image, distortion <2%) , polarizing component (light energy utilization rate 90%, contrast ratio 1200:1).

In terms of specifications, Huawei AR-HUD has the largest mass-produced format in the industry, which can achieve an equivalent display effect of 70 inches at 7.5 meters and 96 inches at 10 meters. It has the highest mass-produced HUD resolution of 1922x730. Functionally, Huawei's AR-HUD is deeply integrated with the intelligent driving system for the first time, enabling real-life presentation. In addition to car-grade AR navigation, it can also project reversing images on the windshield and enable giant-screen viewing, etc. The effect is very shocking. Yu Chengdong revealed that Huawei AR-HUD will be launched on Wenjie M9 and will be installed on more models in the future.

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Hanstone brings a variety of new products such as LCoS technology, AR-HUD cockpit domain control, and CMS to the auto show for close-up experience.

Image source: Hansitong

As a leading company in the field of AR-HUD technology, Hanstone has relied on its excellent research and development technology to overcome core technical problems in the industry such as sunlight intrusion, binocular parallax, and heat management. It is the only AR-HUD in the industry that has the three major AR-HUD technologies of DLP, TFT, and LCoS. Manufacturers with mainstream technology lines . Hanstone mainly displayed curved mirrors, optical lenses, W-HUD, LCoS solutions for AR-HUD, vehicle multimedia systems, streaming media rearview mirrors, as well as AR-HUD, smart cockpit domain controllers, and streaming media rearview mirrors. A smart cockpit solution composed of Hanstone is also one of the few companies in the industry that masters the three mainstream technologies of TFT, DLP, and LCOS, and has self-developed optical machines and a professional optical team. In order to further consolidate its intelligent manufacturing capabilities, Hanstone is determined to build an intelligent manufacturing base in East China, equip a 10,000-level dust-free workshop for the production of third-generation AR-HUD, and introduce internationally leading automated assembly lines. The annual production capacity in the first phase will reach 1 million units.

Hanstone further combines AR augmented reality technology with HUD head-up display function, self-developed a high-resolution (1920*1080) AR-HUD solution using LCOS display technology as PGU, combined with self-developed AR fusion algorithm, and through the structure The optimization of the AR display and design solves industry problems such as volume, heat dissipation, sunlight backflow, and glare, and brings AR display effects with a larger field of view, high definition, and more in line with the safety requirements of smart driving.

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Ruisi Huachuang debuted at the auto show with its new 3D multi-layer waveguide display technology and the world's first OpticalCoreARHUD

Through the continuous innovation of Ruisi Huachuang's technical team, the company's OpticalCore ® light source module product has developed to the third generation. It is the industry's first LBS imaging module that can reach automotive grade, and the original multi-light source micro-combination light Diffuser imaging is currently the only solution that successfully solves the LBS speckle problem, providing the market with a light source path that can be truly applied on a large scale. In addition, the cost of OpticalCore ® modules is low, and the supply chain is not easily affected by chip shortages. It is expected to break the monopoly of mainstream modules by international manufacturers and become a domestically produced alternative imaging optical module. This is the key for Ruisi Huachuang to go further in the AR-HUD industry.

At the Shanghai Auto Show, Ruisi Huachuang announced a strategic cooperation with Spichi, a conversational artificial intelligence platform company. Miao Shunping, head of Spichi's HUD business, said: "This strategic cooperation between Spichi and Ruisi Huachuang is bound to provide greater impetus for the (development) level of China's smart cockpits. The two parties will join forces to Give full play to the professional advantages of both parties to provide customers with full-voice, multi-modal, immersive and smarter smart cockpit solutions.”

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Guangfeng Technology: The Shanghai Auto Show brings a full-scene display of automotive optics

Guangfeng Technology, the world's leading laser display company, independently participated in the exhibition, bringing the debut of the vehicle-mounted immersive laser display lighting technology scene exhibition car, especially the release of the world's first car-grade color laser headlights, as well as the window display , in-car transparent displays, in-car entertainment large screens, smart surfaces and other immersive in-car digital interaction solutions, demonstrating its new concept of future smart cockpit displays.

At the launch ceremony, the most surprising thing about Guangfeng Technology’s immersive laser scene show car was the laser headlights that can achieve color display. Based on the traditional digital pixel headlights, it has upgraded the color display function, providing global The first of its kind, it can greatly enhance the interactive functions of headlights. Dr. Yu Xin, vice president of Guangfeng Technology, said, "After using ALPD full-color laser digital headlights, human-computer information interaction inside and outside the car can be realized in a more eye-catching and vivid way, which improves the safety of driving and pedestrians." The headlight appears in the form of a gorgeous light show and projects dynamic images on the ground, turning any ground into a display screen, providing both entertainment and functionality.

Public information shows that ALPD, originally invented by Guangfeng Technology, is currently the only laser display and lighting core technology certified by vehicle regulations. It can simultaneously meet the dual needs of future smart headlight lighting + display, and has high brightness, strong reliability, and low cost. , can work stably in high-temperature vehicle environments.

In addition to the color laser headlights, Guangfeng Technology's exhibition car focused on the full-scenario immersive digital experience created by laser display technology, covering both outside and inside the car. The first is the window display solution, which was unveiled on the BMW i Vision Dee concept car at CES 2023. It mainly serves the functions of welcoming guests and interacting with people and vehicles. This demonstration focused on the off-vehicle control function, which can be used in future travel application scenarios through vehicle-integrated off-vehicle laser display technology to display information that is helpful to users in all directions of the vehicle. achieve interaction.

The transparent display solution in the car includes side windows, canopy projection, smart surfaces, etc. Passengers in the rear row can use the side window display to control in-cabin functions, such as air conditioning control, travel information settings, driver interaction, and inter-fleet information. Interaction etc. In addition, there is a projection screen that can be lifted, lowered, and hidden in the car, which can switch between viewing and other viewing modes with one click, forming a ubiquitous display in the car. Multiple surface functions are linked, and in-car control is ubiquitous, realizing More comprehensive human-vehicle interaction in the smart cockpit era.

In addition, in the static product display area, Guangfeng Technology simultaneously displayed core components such as vehicle-mounted display optical machines, HUD PGU, and DLP headlights. In addition to Guangfeng Technology's own technical advantages, it is also committed to working with partners to push the automotive industry forward firmly. At the launch ceremony, Li Yi, founder, chairman and CEO of Guangfeng Technology, said: "We have deep accumulation in the field of optics, so we can seize the opportunities of the times and develop core products such as screens, HUDs, car window glass, and car lights. In the car interaction scenario, we are meeting customer needs. We are firmly focusing on the interaction layer through the three product lines of in-car display, HUD, and laser headlights, and working with industry chain ecological partners to jointly create a new smart car experience for consumers. ”

Facing the future, Guangfeng Technology will be committed to developing a healthy ecosystem with an open and cooperative attitude, actively cooperate with excellent domestic and foreign vehicle manufacturers, and excellent upstream and downstream partners in the supply chain, and use technology to empower scenarios. At the same time, at Guangfeng Technology, we are confident enough in our self-developed technology to achieve what others don’t have and what others have, so that we can achieve development together with our partners in the changing times.

| Jiangcheng Technology demonstrated a new generation of AR-HUD

Source: Jiangcheng Technology

Jiangcheng Technology demonstrated a new generation of AR-HUD using core technologies such as self-developed high-definition imaging film and self-developed low-parallax free-form surface reflection technology. It adopts the first domestic car-grade LCOS chip and can achieve a true resolution of 1920*1080. The virtual image brightness is 24000nit and the contrast ratio is 1600:1. Jiangcheng Technology has focused on the research and development of AR-HUD product technology since its establishment. Currently, it has achieved a comprehensive layout of AR-HUD technologies such as TFT, DLP, and LCOS. In addition, it has rich technology and industry accumulation in technical fields such as CMS, transparent A-pillars, and vehicle-mounted display assemblies.

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Ruiweishi participated in the exhibition with PV parallel vector wedge-free film and ghost-free HUD for passenger cars and commercial vehicles.

Source: Ruiweishi

This time, Ruiweishi brought PV parallel vector wedge-free film and ghost-free HUD for passenger cars and commercial vehicles, and also worked with Dongfeng to create a naked-eye 3D ultra-large format full-screen display at the Shanghai Auto Show. Ruiweishi's world's first wedge-free mode HUD light path solution can significantly reduce the cost of HUD use. At the same time, Ruiweishi's new ARHUD architecture can realize true 3D display with depth information, which can greatly improve the display effect. Compared with other solutions on the market, it has obvious generational advantages.

The founding team of Ruiweishi is composed of doctors from Cambridge University and is committed to providing the most cutting-edge enhanced display and holographic display solutions. The company is currently focusing on building a leading vehicle head-up display (HUD) system to achieve deep integration of vehicle driving information and real scenes. After years of painstaking research, Ruiweishi has successfully achieved ghost-free projection based on ordinary windshields, and has obtained a number of international PCT patented technologies. This technological breakthrough has greatly reduced the R&D and production costs of HUDs, and solved the core pain points that have prevented HUDs from becoming popular for many years. Ruiweishi is currently launching mass production plans and has initially reached cooperation intentions with a number of well-known OEMs.

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Magneti Marelli brings the Horizon HUD product developed by the Chinese team to this auto show

Magneti Marelli has brought a variety of personalized, intelligent and high-performance products to this auto show, among which the Horizon HUD product developed by a Chinese team is eye-catching. Horizon HUD solves the problems of traditional WHUD such as large size, poor display effect, and small field of view. More importantly, it provides new product ideas for many HUD manufacturers.

Picture source: Xinzhijia

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Neusoft Group AR HUD

Picture source: Xinzhijia

Unlike other companies that focus on HUD hardware and optical machines, Neusoft's core competency lies in software. Neusoft AR HUD is a software product developed and launched by integrating map navigation, intelligent driving, infotainment and other data, using a variety of AR core algorithms and cutting-edge user experience design. It has innovative functions such as algorithmic anti-shake, delay compensation, scene reconstruction/restoration of the world, etc. .

Neusoft AR HUD supports professional scene-based functions and is compatible with all types of hardware and optical machines. SDK products are service-oriented, realize cross-platform design, support in-depth customization, and empower users for self-development of software.

| Yecheng Optoelectronics AR-HUD

Picture source: Xinzhijia

Yecheng Optoelectronics exhibited smart surfaces, anti-reflective covers, anti-reflective and anti-glare films, central control display modules with local dimming functions and AR-HUD at this auto show. Yecheng Optoelectronics has the ability to develop its own optical machinery. The AR-HUD displayed at this auto show uses a Mini LED solution, and its power consumption is about 30% to 60% lower than products using LED solutions. The specific parameters of this product include: FOV10°x5°, VID10m~15m, contrast ratio that can be increased from 1000:1 to 15000:1, and brightness of 12000nit. Due to its unique optical design, it can effectively avoid sunlight backflow.

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Yishu Technology released 3 category innovative products at the Shanghai Auto Show including AR-HUD PGU

China's LCoS laser virtual display and interactive technology leader

Yishu Technology is the first domestic company to focus on LCoS technology. It has created the ASU Cast optical engine and is the first to apply it to virtual display products, making LCoS display technology an independent and controllable core technology that can be replaced by domestic products. At this exhibition, Yishu Technology brought three product demonstrations: AR door switch, LFP light field welcome light, and AR-HUD PGU, which reflected their thinking and practice of following the trend of automobile intelligence and optimizing the automobile user experience. . Yishu Technology has the complete 16949 automotive standard system in the automotive industry and is a designated or mass-produced T1 supplier for FAW, BAIC, Great Wall, Dongfeng and Chery.

AR-HUD PGU

Yishu Technology focuses on technology development and research in the field of automobile intelligence, and the HUD system is undoubtedly the core device in the smart car cockpit. A number of AR-HUD PGUs built using self-developed LCoS projectors were displayed at the auto show.

AR-HUD requires good visual range, influence width, virtual image distance, etc., and has higher technical requirements for PGU and projection light path. This fully reflects Yishu Technology's deep strength and technical confidence in virtual display technology.

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Yinjia Technology debuts at Shanghai Auto Show with smart travel solutions

Yinjia Technology Shanghai Auto Show Booth 2.1H Hall 2AB011

At this auto show, Yinjia Technology focused on displaying nearly ten product matrices and technical solutions in the two major product lines of intelligent driving and intelligent cockpit , including VTCMS ( Camera Monitor System ) electronic exterior mirror system, VTDMS ( Driver Monitor System ) driver Monitoring system, full-scene smart parking series , integrated parking / cabin parking domain control , HD /TOF camera series , HUD ( Head Up Display ) head-up display, smart lighting , etc., provide flexible and rich solution options for customized models .

The "Voyager" experience cabin, which is integrated with the full-stack self-developed VT-Pilot® and smart cockpit product lines, made a stunning debut. It integrates technologies in the two fields of smart driving and smart cockpit to create safer, smarter and more comfortable for users on site. immersive experience. Among them, the " VTCMS electronic exterior mirror system " that clears blind spots for users , the " VTDMS driver monitoring system " with black technology for human-vehicle interaction , and the " full-scenario smart parking series " that can realize lazy parking , And Yinjia Technology's smart cockpit series " HUD head-up display " and " smart lighting " and other smart display products that were displayed for the first time shined brightly.

The VTCMS01 solution is aimed at large commercial vehicles. The angle of the display image in the vehicle can be rotated and adjusted in real time according to the corners of the vehicle. For example, when driving on a roundabout or roundabout, if a large vehicle such as a semi-trailer uses a traditional rearview mirror to observe the rear of the vehicle, its visible range will always be limited. The end of a commercial vehicle equipped with VTCMS01 is always within the driver's rear view when turning. In addition, during breaks, VTCMS01 can help the driver monitor the surrounding environment and abnormalities of the vehicle, providing a relaxed and worry-free driving environment.

Through the technical support of hardware and software, the VTCMS02 solution can still present a clear and stable rear view to passenger car drivers in various harsh environments and complex working conditions such as insufficient lighting. At the same time, it can cooperate with the auxiliary safety system to remind the driver more intuitively, such as providing blind spot monitoring, door opening warning, rear crossing assistance and other functions. It can even be connected to the network platform for traffic dispatch and vehicle safety management to improve road safety.

Yinjia Technology VTCMS02 electronic exterior mirror system (passenger car)

Yinjia Technology VTDMS01 complies with international mainstream regulations and technical standards such as Euro NCAP and DDAW. Its advantage lies in the industry's leading driver status monitoring, positioning and recognition algorithm. It detects the driver's facial status, sight angle, body characteristics and other behaviors in real time, combined with driving It evaluates and grades the driver's alertness based on time, steering wheel control status, etc., and provides visual and audible warnings to the driver when necessary to realize driver fatigue monitoring and driver attention monitoring functions. The VTDMS01 solution can be customized for different models of passenger cars and commercial vehicles to provide rich extended functions such as driver identification, dangerous driving behavior monitoring, and gesture recognition to quickly improve vehicle driving safety.

Yinjia Technology HUD head-up display has completed the mass production of TFT , DLP , LOCS and other PGU solutions, and has made unique breakthroughs in the fields of spatial light and physical light , thus achieving multi-focal surfaces, wide format, high speed, high brightness, High contrast display of vehicle information. Yinjia Technology is committed to small and large-sized HUD display solutions, and combines the connection of advanced driving assistance systems with the presentation of information / navigation entertainment systems to enhance the intelligence of the cockpit.

Mobis, the world's leading mobile travel technology supplier, will debut at the 2023 Shanghai International Auto Show with 24 innovative products that can be mass-produced, focusing on presenting future electrified smart mobility system solutions to bring a new wonderful travel experience to Chinese customers and consumers. .

Source: Mobis

Mobis made its debut at the China Auto Show, with the theme of "Everything for Better Mobility", and for the first time demonstrated to Chinese customers a number of innovative technologies that are highly acclaimed around the world, including future electrified chassis platforms - electronic load-bearing chassis platform modules ( e-CCPM), future smart cockpit (M.Vics 4.0), steering by wire system (Steer by Wire) and the latest holographic AR HUD, etc. These technologies and products showcase Mobis’ research and development achievements in recent years in the fields of electrification, autonomous driving, and smart cockpits, and demonstrate Mobis’ strong technical strength and precision manufacturing capabilities.

Mobis booth at 2023 Shanghai Auto Show

Source: Mobis

Hyundai Mobis previously announced that they have developed a rollable display for cars, which can adjust the display screen size according to different needs. When the vehicle is started, only one-third of the display screen will expand to display driving-related information; when navigation mode is selected, two-thirds of the display screen will expand; when parking or charging, the display screen will expand. It can be fully unfolded to display video with a 16:9 ratio; when the vehicle is turned off, the display will be fully retracted.

Reports show that the automotive rollable display developed by Hyundai Mobis can have a resolution of 2560x1440 pixels or higher. When fully unfolded, it will be a 30-inch ultra-large display. Compared with the display screens commonly used in current cars, the rollable display screen developed by Hyundai Mobis will occupy less space and bring more changes to the interior design of the vehicle.

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2023 Shanghai Auto Show丨Comprehensive layout of parking cabins, enabling driving innovation to start a new process of delivery

At the booth, Youjia Innovation brought two mass-produced and delivered models. One of them is equipped with an integrated parking solution based on self-developed domain control, which can realize L2+ intelligent driving system functions. The other is equipped with a full-stack autonomous driving system. Develop a smart cockpit DMS solution that can realize functions such as fatigue monitoring and safe takeover. The two models are the latest achievements of Youjia Innovation in the field of smart driving and cockpit, and they also represent the technology and mass production strength of Youjia Innovation. In addition to the integrated parking and parking mass production solution on display, the successful delivery of Youjia Innovation also includes a high-end intelligent driving solution that supports high-speed NOA. This solution is installed on a leading new force model and will also be used to achieve urban NOA through OTA in the future. Function.

Youjia Innovation also has mature technology and rich implementation experience in the field of smart cockpits. At this auto show, Youjia Innovation brought two self-developed DMS software and hardware products, iCabin 1 and iCabin 1 plus, both of which are equipped with high-definition cameras, car-grade high-performance chips and other software and hardware configurations, which can realize fatigue monitoring, Core functions such as distraction monitoring and safety takeover can provide mass production solutions integrating software and hardware according to different customer needs to ensure driving safety.

Currently, designated models equipped with iCabin 1 and iCabin 1 plus have passed multiple global mainstream regulatory certifications, including E-NCAP (European New Car Safety Assessment Association), EU DDAW (Driver Drowsiness and Attention Warning), etc. . It is worth mentioning that Youjia Innovation is one of the first domestic companies to obtain DDAW certification.

As a local smart driving developer in China, Youjia Innovation simultaneously develops and builds iCabin smart cockpit solutions for domestic and foreign markets, including I-CS cockpit sensing and interaction solutions with DMS, OMS and other functions. It has won many awards due to its leading competitiveness. Cooperation is designated with several OEMs, covering first-line independent brands and leading new forces. In addition, there are more than 10 export models among the designated models, which have successfully helped multiple automobile brands enter the international market and accumulated rich mass production experience.

The DMS function of mass-produced models equipped with the I-CS solution supports multi-race recognition, which ensures that the algorithm can stably and accurately identify relevant information in environments of different races without being interfered by hair, eye color and other factors, and more in line with the human body. Fatigue monitoring technology based on physiological performance can truly determine driver fatigue status. At the same time, having child monitoring technology and complying with user privacy and data regulations are also indispensable conditions for exporting overseas.

Based on the advantages of self-developed full-stack software and hardware, Youjia Innovation has also formed a delivery model with technology as the core and flexible integration of software and hardware solutions in the field of smart cockpits, including DMS+OMS complete solutions, DMS pure software and integrated software and hardware solutions. solutions and overseas vehicle model solutions for the international market, which can fully meet the various intelligent needs of domestic and foreign OEMs, and comprehensively help customers create future-oriented intelligent cockpits.

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2023 Shanghai Auto Show丨Antolin ITACA concept cockpit combines DMS and OMS solutions and intelligent lighting

Antolin and industry partners gather at the 2023 Shanghai Auto Show

During this year's auto show, Antolin, which is determined to innovate, fully demonstrated its technological advantages in the field of mobility, and also gave the audience an immersive experience of the futuristic interior space through the concept model ITACA.

ITACA concept cockpit: The debut ITACA concept cockpit has a simple appearance and diverse functions. It combines Antolin lighting, HMI technology, electronic systems, ceiling systems, intelligent interior components and purification systems, and also uses biometric technology for keyless entry. The system not only creates a comfortable driving space, but also opens up unlimited possibilities for future travel. The ITACA concept cockpit also combines DMS and OMS solutions as well as intelligent lighting. On the one hand, it protects the safety of drivers and passengers, and on the other hand, it creates a sense of pleasure in the interior space with cool lighting effects.

Vehicle Entry System Solution: The CES® 2023 Innovation Award-winning vehicle entry system (VAS) integrates seamlessly into the driver’s door or any other exterior area. Drivers can enter the vehicle through biometrics (face authentication, voice authentication and fingerprint), digital keys and passwords.